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Customer Relationship Process Essays

Strategies for Revitalizing LaCroix Company’s Market Position

Question 1 Using Nick Caporellas Viewpoint, the decrease of LaCroix’s fortunes in the sparkling water market is due to failure to maintain the initial spark and address the evolving customer preferences. Lacroix established popularity in the American market due to offering diversity in flavors that resonated in a good way with its consumers. The Company ... Read More
Pages: 7       Words: 1864
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