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Cross-Cultural Marketing Essays

International Branding Analysis of Moutai

Introduction: Moutai, a renowned Chinese alcoholic beverage brand, has long gone worldwide, creating a stir in many regions and supplying a superb opportunity to examine its foreign branding methods. In this important essay, I will be searching at how Moutai constructed its brand, the way it tailored its persona to one-of-a-kind markets, how it used ... Read More
Pages: 8       Words: 2044

The Influence of Cultural Diversity on Consumer Behaviour

Introduction Global consumer behavior is usually influenced by cultural diversity. People from various cultures and backgrounds have distinctive ways of feeling, thinking, and acting when it comes to choosing what to buy. Their cultural norms, values, and beliefs are to blame for this. Any successful firm in today’s society must comprehend and value the impact ... Read More
Pages: 10       Words: 2525
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International Strategic Plan

Executive Summary Before deciding on internationalization and growth strategies, conducting a strategic analysis for small and medium enterprises is necessary. This report has explained the analysis of an SME called W. K. Thomas & Associates General Contractors, a family-owned corporation based in the United States of America. The report is partitioned into four main sections; ... Read More
Pages: 13       Words: 3570

Consumer Behavior in Business Administration

Executive Summary Consumer behavior is a transitional topic that is highly dependent on various factors and has been a constant subject of change post world war 11. In the essay, cultural aspects of societies that include values, language, religion, economics, and business ethics have been dissected to try and give an insight into how consumers ... Read More
Pages: 8       Words: 2171
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