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Critical Analytical Report of Wakep Tea Company

The warehouse in Kakkanad is situated at the heart of tea production areas and serves as a center for our processing operations. This 500-square-foot facility is giving rise to authenticity, not a place for storage. In this case, we expertly blend premium whole-leaf teas to ensure that every cup of tea derived from our herb symbolizes quality and tradition. The choice of Cochin, Kerala, reveals our commitment to seeking the finest tea leaves in which terroir plays an important role.

Together with our Indian plant, we have a 3800-square-foot European warehouse in Southampton, England, perfectly poised at the center of this discriminating market. This facility acts as a connector to spans continents so that our teas reach the international client base with the same freshness and quality they would have had if sourced locally. Our logistics efficiency improvement from the Southampton location means rapid shipping and more short leads for our European customers.


This transport scheme is defined by a critical partnership with AGI Global Logistics, representing an essential interaction supporting our supply chain and exceeding the shipment of products. AGI Global Logistics is our preferred agent in guiding us through the vast oceans separating our main processing facility in India from what seems to be a very eager market overseas, facilitating seamless transport of premium teas across continents. To choose ocean freight as our main transport means we made a conscious decision to find the compromise of efficiency and Cost-effectiveness. Bulk transportation at lower prices and the large distances that oceans cover helps us maintain competitive pricing structures and logistics. As a supporting agent, AGI Global Logistics is crucial in ensuring that this equilibrium occurs and remains constant now and later. In the highly competitive global tea market, where timing may often be a factor equal in importance to the quality of the tea leaf, reliability becomes an absolute part and parcel of our supply chain. As AGI Global Logistics Company acknowledges and partners with us, we are committed to continually and resolutely satisfying market demands.

Cost and times

The supply chain is vast in distance, but the effectiveness of our transport strategy ensures that costs remain Cost-competitive. Measures such as using AGI Global Logistics for ocean freight demonstrate our commitment to sustainability and ensure timely delivery, an important aspect in the anticipated large growth of this industry. To attain competitively priced products yet not lose dependability, our coordination of logistics is a strategic decision and not just cost-cutting (Pournader & Talluri, 2020).

Reference markets

Another reference market that WakeUp Tea Company sees as important is the United Kingdom, where tea drinking has become part of its culture. Tea consumption in the UK is not merely a product consumed but an institution; it unites communities and transcends social divides – 100 million cups are drunk daily. We are familiar with the nuances of this culture built around tea and understand how crucial it is to be flexible regarding our products, with a wide spectrum of tastes peculiar to British tea.

Operations management plans

Risk navigation

Throughout the tea’s travels, there is an ever-present shadow of disruptions in this intricate tango between nature and industry. The essence of WakeUp Tea is harvested from the verdant tea plantations in Kerala, whose bountiful yield swings at whim under climatic conditions and natural disasters. The pleasant journey of our teas from the tea-growing region in the UK to the eager cups of global consumers can be interrupted by a harsh storm or geopolitical disturbance. Our sourcing sites have been carefully adjusted, and we already have a well-established supply system. WakeUp Tea Company does not unquestioningly depend on the elements to determine what will become of its tea. The mitigation plan is a beautifully composed symphony of resilience and adaptability (Lima-Junior et al., 2021). We strategically change our sourcing points to eliminate the risk of such local problems. Even though we still have Kerala as our primary source, the other locations added to our supply chain increase its geographic resilience.

Keralan farmers who are close to themselves represent resistance against local misadventures. This is a direct consequence of our commitment to authenticity, which concerns far more than the tea leaves. These long-standing relationships represent a resource of strength through challenging regional periods (Korir, 2021). Our cultivation of mutual understanding and support with Keralan farmers ensures that the supply chain for premium tea leaves will persist despite difficult circumstances. This resilience creates stable supply chain communities and ensures the quality of our teas.

With the AGI Global Logistics partnership, our agility increases as we can deal rapidly and efficiently with disruptions, thereby ensuring a smooth supply chain flow. We strengthen our supply chain through a strategic partnership because we realize that interruptions are volatile. Through collaboration with AGI Global Logistics, we have the upper hand regarding enhanced agility and responsively reacting to disruptions. This teamwork helps keep the WakeUp Tea Company’s signature company reliability and speed even when unexpected barriers come into play to deliver our teas.

Quality control

As a result of varying agricultural conditions, it is not easy to keep the tea leaves of ideal quality. WakeUp Tea Company greatly values Quality assurance. Every process of tea manufacturing- from harvesting to packaging- is closely monitored at each stage for every cup to match our constant high-quality standards (Chen et al., 2023). The unique taste of our teas is due to the local farmers’ ongoing training programs, which enable them to improve farming practices. This focus on high quality is an ideal match for our brand promise to provide a genuine, unmatched tea experience.

Performance measurement model

The SCOR model

Figure 1: The SCOR model

So, to match the broader range of requirements in both the UK market and elsewhere, we need the accuracy and efficiency our production planning forecasts provide. The planning phase of the SCOR framework serves as our operational symphony’s core component. Here, the prediction accuracy notes are subjected to a painful perfectionist’s scrutiny, so our production planning becomes an art rather than just mechanical (Chaudhuri et al., 2020). The traditional Triple-A UK tea market is famous for its finicky palate, necessitating a perfect marriage between precision and flexibility. Our commitment to forecasting excellence ensures that our teas are far more than just products; they are considered deliberately designed experiences reflecting the ever-evolving needs of consumers.

Thus, realizing customer expectations in the dynamic tea industry involves two crucial factors – order fulfillment accuracy and effectiveness of delivery lead times. The dish illustrates our commitment to ensuring a perfect ending for the customer’s experience and is embodied in the delivery phase. Order delivery accuracy is more of a commitment than just another task. We deliver efficient delivery lead times to ensure every cup of WakeUp Tea gets delivered when fresh and on time. Setting the standard that we meet customer expectations with every delivery is a norm in an ever-changing tea industry.

In the unlikely scenario that returns occur, we manage and audit our effectiveness in return processing and reverse logistics to ensure fast and efficient processes. This shows that we are committed to satisfying clients even in unplanned eventualities. The Return is our symphony’s encore. When the returns are infrequent, our competence in reverse logistics and processing dominates. The quick and convenient procedures become the tune that echoes our loyal commitment to client satisfaction. The Return step ensures that every complaint is converted to a chord of resolve, even under unforeseeable conditions.

Key performance indicators

KPI model

Figure2: KPI model

Tea Leaf Quality Index This important measure is deeply ensconced in our operations to ensure that the tea leaves we procure are always of the utmost quality. This index measures the promise of depth and authenticity that WakeUp Tea Company offers per cup. Logistics Efficiency Percentage: A key metric is measuring the performance of our logistics, in particular ocean freight, with AGI Global Logistics, which ensures fast and cost-effective transportation from India to the UK or elsewhere. This KPI correlates with our commitment to sustainability because efficient logistics translate into reduced environmental impact.

This KPI measures our commitment to sustainability by quantifying the impacts of how we source and produce upon ecological systems and communities. This proves that we practice responsible business and corresponds with the increased need for green goods (Aithal & Aithal, 2023). Simply put, our operations management strategy is not just a mapper; it serves as the blood that sustains WakeUp Tea Company’s essence and existence in an era of tea. It ensures that our teas get to the cup not only as a drink but also as a beautifully created, sustainable product that speaks volumes about what we want tea consumption redefined.


This overview of the supply chain reveals that WakeUp Tea Company’s strategy was based on building resilience, reactivity, and a customer focus on SCOR framework alignment. The firm successfully balances the market fluctuations due to its numerous product line-ups and support for sustainable practices. The resilient supply chain network, strategic alliances, and relations with local farmers contriminimize and minimize the risks of disruptions, thus providing for a continuous and uninterrupted movement of high-quality tea leaves (Suharno,202). More so, the commitment to achieving top standards in all steps of the SCOR pro guarantees the authenticity and creates a reputation for trust and customer satisfaction.


Drawing from the identified strengths, various recommendations exist to enhance WakeUp Tea Company’s supply chain performance. Continuous spending on advanced forecasting technologies fosters improved planning, which ultimately contributes to more precise targets of market needs. The resilience of the Source phase can be increased by expanding the local farmers’ and suppliers’ network, not only in Kerala but elsewhere. If the focus is shifted to developing innovative tea blends through research and development, this will dramatically boost product portfolio flexibility during Make. In the shipping stage, research into innovative last-mile delivery models can help improve order fulfillment efficiency and timeliness.

Furthermore, investing in customer relationship management solutions can improve the Return segment to help ensure a more streamlined and effective resolution process. For WakeUp Tea Company to be a leader in the global tea sector, one must focus on continuous improvement and innovation. This will ensure that the Company offers an unparalleled experience with every cup of drink and provides a product.


After all, the WakeUp Tea Company’s supply chain under SCOR is a strategic success. Every step, from meticulous planning to customer satisfaction, embodies authenticity and quality. Volatile markets provide opportunities for innovation; all disruptions are met with resilience, and every aspect reveals excellence. The results highlight the success of the present approach, whereas recommendations focus on further improvement. WakeUp Tea Company’s supply chain is limited to tea and forms a cohesive orchestra of success where each taste narrates the story in precision, perfection, and customer satisfaction.


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Figure 1: The SCOR model

The SCOR model

Figure 2:Good KPI model

KPI model


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