Enhancing Brand Engagement and Trust: A Strategic Analysis for Nike Australia’s Health-Conscious Millennial Consumer Segment
Executive Summary Specifically geared for the top marketers of Nike Australia, this paper examines the demographic of health-conscious millennials. This research provides important insights into this group’s distinct desires, requirements, and value expectations from the brand by delving into the psychographic, demographic, geographic, and behavioural factors that make them up. Our research shows that this ... Read More
Pages: 9 Words: 2385