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Brand Engagement Essays

Marketing Technology Stack

According to (Aaker et al.,2023), selecting the right marketing technology stack is critical for executing effective campaigns tailored to specific business goals. The stack must synergize to support essential objectives across channels and touchpoints. The marketing tech stack should align with the unique requirements to drive success for three distinct scenarios – a consumer tech ... Read More
Pages: 6       Words: 1459

Enhancing Brand Engagement and Trust: A Strategic Analysis for Nike Australia’s Health-Conscious Millennial Consumer Segment

Executive Summary Specifically geared for the top marketers of Nike Australia, this paper examines the demographic of health-conscious millennials. This research provides important insights into this group’s distinct desires, requirements, and value expectations from the brand by delving into the psychographic, demographic, geographic, and behavioural factors that make them up. Our research shows that this ... Read More
Pages: 9       Words: 2385
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