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Competitive Position Essays

Synopsis of H&M’s Strategy and Competitive Position

H&M’s Strategy and Competitive Position H&M, originally from Sweden, has transformed into a global apparel retailer in more than seventy-four countries. It was created by Erling Persson in 1947. With investments in its supply chain and technology, H&M has gained a reputation as one of the industry’s preeminent fast fashion brands. Providing customers with the ... Read More
Pages: 15       Words: 3895
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