Starbucks is a multinational chain of coffeehouses founded in 1971. The company has various hot and cold coffee, whole-bean coffee, espresso, caffe latte, pastries, micro-ground instant coffee, tea, and Frappuccino beverages. The company offerings are seasonal and specific to the store’s locality. Most locations have free internet WI-FI for customers as they enjoy their drinks. The environment is also comfortable to ensure quality customer service (Chuang, 2019).
On the other hand, Einstein Bros. bagels started in 1995 and specialized in bagels, sandwiches, and coffee. They serve a variety of bagel flavors, such as plain and sesame, asiago cheese, and blueberry. The chain also serves salads, spreads, and schmears of the bagels. The dining atmosphere of Einstein Bros. bagels is appropriate for breakfast and lunch (Kaufmann, 2018).
Similarities between Starbucks and Einstein Bros. Bagels
- The two chains share several common elements in their operation. Both Starbucks and Einstein bros. Bagels offer coffee drinks. Starbucks has a variety of coffee offers, such as different brews, espresso drinks, and other special beverages. They also have seasonal specials and give high-quality coffee globally. Einstein bros. Bagels also offer various coffee choices, making them better for those looking for hot or cold coffee drinks.
- Significantly, both chains have a cool atmosphere that enables the customers to enjoy their drinks comfortably; for instance, Starbucks provides free internet access for their customers as they enjoy their drinks. Einstein bros. Bagels also have a causal seating arrangement, best for customers who want to grab a bite or get a casual meal.
- Additionally, both Starbucks and Einstein bros. Bagels provide quick bites aside from coffee drinks. Starbucks offers quick bites for breakfast, such as sandwiches, pastries, and snacks that favor customers’ tastes. Einstein bros. Bagels also offer a variety of bagels, as the name indicates, such as sandwiches.
- Furthermore, both companies are spread globally with branches all over. However, Starbucks is on top regarding its global footprint, Einstein bros. Bagels are well-represented in the United States (Kaufmann, 2018).
Differences between Starbucks and Einstein bros. Bagels
- Even though these chains share some things, they also have differences that show significant strengths and focus. They differ in primary focus, whereby Starbucks focuses extensively on coffee, offering different coffee blends, espresso drinks, and teas. They also offer pastries and sandwiches as food items. Einstein bros. On the other hand, Bagel specializes in bagels with a wide range of flavor selections. Their menu includes breakfast based on bagels, sandwiches for lunch, salads, and spreads.
- The two also differ in price. Most people say that Starbucks is too expensive compared to Einstein Bros. bagels. Customers who need good-tasting drinks, such as espresso, have to pay extra. This is where Einstein bros. Bagel picks up due to their prices (Perez,-). This difference in pricing may favor either those who cannot afford the Starbucks expensive drinks or the classy ones who would feel underrated going for cheaper ones from Einstein Bros. bagel.
- The two chains also differ in terms of brand image. Einstein bros. Bagels focus on bagels and freshly baked items, ensuring a warm and inviting image for the brand as they focus on the quality of ingredients. On the other hand, Starbucks is well known for high-quality coffee and its commitment to ethical sourcing—its brand focuses on the most trending coffee and modernity.
- Additionally, the two chains differ in target audience. Einstein bros. Bagels is more interested in customers who need a casual breakfast or a quick lunch focusing on bagels. They have an atmosphere that is family-friendly and also for lovers of sandwiches and bagel varieties. In contrast, Starbucks targets to attract various customers, starting with coffee lovers, those looking for working space, and those needing variable beverage selections. They major in providing a space for socializing and a relaxing environment.
In conclusion, both Einstein bros. Bagels and Starbucks are significant in the food and beverage industry with shared elements, but they differ. Einstein bros. It focuses on bagels and casual dining in a family-friendly environment, while Starbucks is well known for coffee selections and an environment that fits different lifestyles.
References
Chuang,H.(2019).Starbucks in the World. HOLISTICA – Journal of Business and Public Administration,10(3) 99-110. https://doi.org/10.2478/hjbpa-2019-0031
Kaufmann, J. (2018). You are here: Home/All Essays/Kaufmann, Jonathan “Eating Concrete: The Fall of the Bagel”… Genre, 2017(2016), 2015.
Perez, R. Students encounter difficulties on campus.
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