Amazon.com, Inc. Analysis
Amazon Historical Background Amazon.com, Inc. is the world’s largest online bookstore founded on 4th July by Jeff Bezos in Seattle, Washington, US. Due to its global footprint, customer reach, huge market share, and aggressive pricing policy, it is often regarded as the online equivalent of Wal-Mart (Brandt, 2011). Amazon has been described as the most customer-centric ... Read More
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