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Business Essays

Coca-Cola’s Approach to Sustainability

Introduction In recent years, sustainability has become increasingly important in the business world. Companies are now realizing their operations’ impact on the environment and society and are taking steps to reduce their adverse effects. Coca-Cola, one of the world’s largest beverage companies, has taken up the mantle of sustainability. With operations in over 200 countries, ... Read More
Pages: 9       Words: 2212

New Business and Professional Practice (Bespokeme)

Executive Summary Primarily, BespokeMe is an online commercial platform hoping to specialize in handling the fashion marketing of bespoke designers to offer individuals convenience when shopping for fashion and design items. The commercial website will strategically bridge the gap between prospective clients and service providers. BespokeMe aims to support small and medium fashion designer enterprises ... Read More
Pages: 21       Words: 5588
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Managing Digital Business

Executive Summary The proposed digital solution for the company would be coming up with a Singapore fashion portal app that will help the company differentiate itself from other competitors in the industry by only dealing with local designers and fashion labels. Through the application, the business will offer unique selling points such as personalized styling ... Read More
Pages: 15       Words: 3981

Mammoth Energy Company Case Study

Executive Summary The paper analyzes the implementation of a new program pioneered by Maechelle. The program aims to cancel the process of upgrading eight airstrips and embracing partnerships with the regional airports. Maechelle faces various roadblocks as she strives to implement her idea originating from both internal and external forces. She utilizes considerable leadership skills, ... Read More
Pages: 8       Words: 1981

Is It Better for an Entrepreneur To Pursue a Franchise With a Proven Business Model or Try To Do Their Startup Idea?

Abstract Entrepreneurs may pursue a franchise with a proven model or try to do their startup idea. Franchisees are more successful than new businesses. Independent firms make changes and decisions as they go, while franchises follow a business strategy that has already proven successful. There are many unknowns when starting a business, but entrepreneurs have ... Read More
Pages: 13       Words: 3534

Harley-Davidson’s Financial Statements and Projections

Harley-Davidson, an American motorcycle manufacturer, has gained a worldwide following due to its legendary status (Wahlen et al., 2022). Even with this, the company has had significant difficulties maintaining its market position recently. Especially considering the declining interest in motorcycles among the younger generation. This study aims to get a more thorough understanding of Harley-present ... Read More
Pages: 7       Words: 1741

Planning Process for Business Communication

Introduction Effective communication plays a key role in any business’s success. Planning is critical to ensuring that communication is delivered accurately and effectively. Hence, this paper outlines the planning process for business communication that we intend to create for a software development company. The communication will inform employees about the company’s new project management software. ... Read More
Pages: 4       Words: 906

The Potential Market for Quorn in Canada

Executive Summary: This report examines the potential market for Quorn in Canada and recommends marketing strategies to achieve the company’s objectives. The report proposes that Quorn should focus on increasing brand awareness, differentiating from competitors, expanding its product line, and increasing distribution. To achieve this, Quorn should leverage social media marketing, in-store promotions, and product ... Read More
Pages: 16       Words: 4140

The Ethical Leadership of Warren Buffet

Warren Buffet’s reputation as a leader is very legendary. Many current leaders still need to achieve the milestones he has achieved of failing to incorporate proper leadership techniques in their practice. According to Larcker & Tayan (2016), Warren Buffet worked with Bill Gates and Melinda French between 2006 and 2021 to help solve some of ... Read More
Pages: 10       Words: 2709

Strategic Marketing Plan

Background Strategy refers to the means through which organizational goals and objectives are consciously, continually pursued, and achieved over time (Mittelstaedt, 2020). Therefore, organizational strategy is the patterns of decisions made by a company determining and revealing its objectives, purposes, or goals, producing the principal policies and plans for attaining these goals, defining the range ... Read More
Pages: 11       Words: 2886

Marketing Report: Bunnings

Introduction Bunnings are the top home and lifestyle goods retailer for residential and business customers in Australia and New Zealand (Bunnings 2021). The business is a significant supplier to residential construction companies, commercial tradespeople, and project builders. The company has established a strong brand and customer base over the years. However, the market is dynamic, ... Read More
Pages: 6       Words: 1444

Liability For Guest Property

11.1 Liability for Guests Property Analyze the Situation 11.1 1) Did the hotel comply with the state legislature’s requirement that the notice be conspicuously posted? No, it is unlikely that the hotel complied with the state legislature’s requirement that the notice be conspicuously posted. The notice was allegedly positioned interior a dresser drawer stuffed with ... Read More
Pages: 5       Words: 1187

How Do Current Leaders Promote Intercultural Sensitivity in Their Organizations?

Intercultural Sensitivity Advancements in communications technology, transport, and the advent of globalization have created an interconnected economy or a global village. People from diverse cultural backgrounds are constantly meeting to do business, in various cultural exchange programs such as sporting activities, and to work in foreign countries. The new developments have made people from diverse ... Read More
Pages: 5       Words: 1159

General Motors Corporate Governance, Ethics, and Risk Management

Introduction General Motors is a multinational corporation primarily engaged in designing, manufacturing, and selling vehicles and vehicle parts. The company was founded in 1908 and has since become one of the largest automakers in the world (LAWRIE, G.R., 2020). The company is strongly committed to corporate governance, ethics, and risk management. GM’s board of directors ... Read More
Pages: 16       Words: 4222

Empirical Research on Economic Policy Uncertainty and FDI of Bangladesh

1. Introduction The most reliable form of international capital flow is the foreign direct investment (FDI). Based on the accessibility of beneficial resources and competencies, enterprises can now disperse their manufacturing operations across the globe thanks to the global value chain (GVC) (Adams, 2009). In most locations with competitive production variables, proximity to the regional ... Read More
Pages: 8       Words: 2031
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