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Business Intelligence Tools Essays

Bernard Chaus, Inc. Case Study

Overview & Introduction Bernard Chaus, Inc. creates and markets women’s clothing under several trademarks. Made mainly in Asia, they are available in over 4,000 department shops across the United States (Davenport et al., 2012). Many firms started to struggle in 2008 due to the global financial crisis and economic slump. At this point, merchants began ... Read More
Pages: 7       Words: 1687

How Business Intelligence Tools Can Improve Sales and Profitability

Introduction This research investigates how business intelligence tools can improve sales and profitability. In the ever-changing business world, there is an increased need to make informed and consistent decisions. Business intelligence seeks to base business decisions on facts based on customer needs and preferences. Business organizations are utilizing these tools to meet customers’ needs, increase ... Read More
Pages: 3       Words: 810
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