Business Capstone Project

Executive summary

Under this business report, the main subject is to bring it in the open on a reputable giant Australian retail supermarket called Woolworths. This business report, will be focusing on a short discussion related to this Company’s expansion through engagement in corporate social responsibilities practices, which gives push towards this Company’s success. This business project will focus on studying the effect of charity work to the Australian thus, discussing how the proper planning of this game plan and result in its customer satisfaction. Additionally, this business report will comprise views of the Company’s business returns and strategies for this company’s growth. Besides, Woolworth report will encompass the idea related to the business industry Woolworths and their means to success goals. Sustainability development involves a systematic aspect or a concept related to the continuity of the social institution, economic and environmental factors of humans in the society. Foundry suggested several factors to which the process of sustainability ought to adhere; these factors include optimization of application of the current Woolworth fossil remains to reduce pollution. All these factors can be of great importance as we can see that they have much to do with profit and the look of environmentalism as one way of giving back to the society.

Introduction

Under this Woolworth business report, there is an in-depth outlook concerning the Australian retail giant. Woolworth retail is situated at Bella Vista in Australia. Woolworth group was founded on 5^th December in early 1924. This Company has got approximately 1, 50, 000 employees across the country. According to the company report, over nine hundred stores across Australia are engaging in a variety of activities. Woolworth groups have tried its level best to make its Company successful with its competitors. In this company business report, there is a view through which the Company and its strategies can give this Company a better name and fame. Community service projects involve various activities and practices to benefit the needy. The needy include those faced by various problems such as poor health services, homelessness, poverty, disability, the mentally challenged, poor education, inadequate food, lack of clothing, among other social problems. Modern business organizations have adopted community services as a corporate strategy to fulfill corporate and attaining sustainability. The proposal has been developed for Woolworths Group, a major Australian retail giant. The project proposes that the Company should start providing various social services to the communities experiencing prolonged drought. Australia has experienced drastic and prolonged droughts in recent past years. The country has been tackling drought problems since 2003 until now. Drought is a negative outcome for climate and global warming trends witnessed in Australia. The country understands that the drought is posing a significant problem to the public. Woolworths has entered into various projects to help deal with the problem. This report aims to develop a sustainable project plan that the Company can adopt to deal with the drought problem in the country.

Aim/purpose of the project

Community service projects aim to provide financial and non-financial support to needy people in society. Woolworth has started working on a project called Support through Australian Natural Disasters (STAND) Drought Action Appeal (Steiner et al., 2020). This project proposal has been directed to Woolworths to help the Company provide support and contribute to the various Australian charities in implementing multiple strategies to benefit the drought-impacted communities and regions.

Project Statement

• Providing humanitarian assistance to communities living in drought-stricken regions across Australia

Some of the significant objectives of this project that Woolworths should address include:

• Provide support to the leading charities in Australia
• Expanding the scope of their program known as Woolworths Discovery Garden Program
• Undertake project fundraising activities
• Device strategies that involve customers in charity work

Theoretical overview

• Market trends and size

Woolworth groups are among the most widespread retailers in Australia. 2018 business report suggested that this Company enjoys better returns from small business operations. This famous group of companies has 31% of the market shares in retailing, giving the Company higher returns as compared to its competitors, thus being considered as the biggest contributor to the Australian economy generating about 4.1% of the gross domestic product equivalent of three billion USDS in sustainable developments across the country. Woolworth company has currently spread across New Zealand, opening around 150 stores which are besides doing well they are also participating in sustainable development. Sustainable development has resulted in extra points and returns this widespread organization. Sustainable development has also resulted in increased development for this Company. Apart from providing clients with baby supplies, health and beauty, groceries items, and packed foods, the Company also generates and sells its own journals and magazines. Several clients have been associated with individuals mainly liking the commodities which this Company provides at a low cost. Additionally, this Company has a company’s marketing team that is very reputable, making it generate higher profits under the present days.

• Financial and corporate performance

Woolworth group of retailers doing well in business operation over the last few years, as is indicated by growth in the development of its financial condition. Woolworth has enjoyed this financial development due to its ability to offer its products at low and competitive prices. For this reason, the clients have decided to choose this Company as their best choice based on the affordable price. The project sustainability has made the Company be able to provide quality products that are of high class as compared to its competitors, thus giving it a reputation over their fellow companies under the same industry. According to the 2018 company’s business report, the Woolworth company was able to make higher returns as compared to earlier years. Under the current year. Sales and revenue have been approximately 55, 000 which is very good for the Company this year, which is 2.5 USD (Csikszentmihalyi & Larson, 2014). The Company’s performance is of high quality in that it has increased with approximately 6.1% under from the last year. The Woolworth marketing company has always been being working for their company growth, thus making the team who usually works for the Company ever busy. Besides, the sustainability of the project has made the Company busy in thinking, creativity, and innovativeness. The Company has been able to execute its most typically financial important parameter and market shareholder. According to last year’s business report, this Company was able to invest a small amount of money but made a very incredible return. The supernormal profit generated by this Company has made it more capable successful as compared to the last few decades.

• SWOT and competitive advantage
• Strength: Woolworth holds more than three-quarters of shareholders that decreasing the chances to compete with the competitors with the rival Company. The Company has got adequate trust concerning their brands which are high, commendable to the clients thus decreasing threat of competition.
• Weakness; this Company requires to operate on work management and management balance depending on income strata, thus making the Company improve by approximately 55%. The Woolworth group retail giant has implanted additional benefits to the workers., increased salaries, and extra bonuses, encouraging the employees to work courageously and faithfully.
• Opportunities wool worth retail giant is known to have credible customer relation tracing customers due to provision to good qualities to customers. Besides, the Company is offering free delivery facilities bringing the Company in a variety of activities. Customers are assuring bill securities and adequate stocks without complicated or issues related to the process of goods and services complication. Additionally, the Company Company is providing provide customers with information related to the offer they provide as they try to offer the Company goods and services t low prices on a regular basis without a stock outage. Due to the higher number of customers, the Company offers the products at a reduced cost without compromising the level of returns on purchases.
• Threats; the strategies applied by the competitor still remain a threat to wool-worthy Company under the recent business scenario. the main competitor of Woolworth company is cool.
• Strategicoption, in order to attain the goal of the success Woolworth retail company, has implemented various strategies.

Method

The methods adopted by Woolworths should guarantee maximum gains to the drought-affected regions and communities. The primary project phase should involve effective planning to ensure that the objectives are achieved. The plan should ensure that the project scope is achieved within a set time (Ghoddousi et al., 2017). The aim is to ensure that the Company achieves its community service effectively by benefiting those suffering from the drought problem. Embracing effective methods will ensure that the project is completed successfully. The Company will adopt an approach that guarantees effective attainment of positive outcomes.

Every project relies on reliable and accurate information sources to be completed successfully. Several sources of information need to be analyzed to collect data and information needed to complete the project successfully. The data will be basically extracted from online databases. The online databases will be analyzed to get enough information about the drought-stricken areas (Minet et al., 2017). Such analysis will help the companies understand the needs of the affected communities. Various reports on the partnering companies will be assessed to understand whether they have the financial capabilities to execute the project. Government databases are also important to this project. Government acts as an important source of information. Government databases provide official data and information on the affected areas. Extracting and utilizing credible data is important in ensuring that the project is completed successfully.

Planning of the Project

• Stakeholder identification: The basic step involves identifying the stakeholders of the project. The two main types of stakeholders include the needy and those who will be involved in implementing the project. Some common stakeholders include charity organizations, customers, company shareholders, the government, and the drought-affected communities.
• Establishing objectives and goals of the project: The Company should formulate the objectives that should be fulfilled. The project will be deemed successful if these goals and objectives are attained since they represent the scope of the whole work. The project aims to provide charity services to the drought-stricken communities in Australia (Kanie & Biermann, 2017).
• Project deliverable definition: The project deliverables refer to the tangible and intangible outcomes achieved after the project is completed. Some of such deliverables include better health being, provision of enough and clean water and food. Woolworths should define the project deliverables as the funds required to initiate and implement charity activities in drought-stricken areas (Martinsuo et al., 2019).
• The project Schedule: The project schedule is important since it will help Woolworths achieve various goals at a specified time. The schedule ensures that nothing has been left out since the project goals are implemented systematically. Woolworths will spend twenty weeks to complete the project, including identifying the possible risks, project planning, fundraising, and creating awareness about the project.
• Risk identification and assessment: Many projects are affected by various risks that adversely affect the effectiveness of the project. Such risks should be identified and assessed to establish mitigation measures. Some of the major risks in the Woolworths project may occur in the budget, project schedules, fundraising activities integration, and ineffectiveness when fulfilling commitments by the stakeholders.
• Project plan Presentation: Stakeholders play a key in ensuring that the project is successful. The project will be presented to the stakeholders to decide whether to approve it or not. The Company should ensure that all the stakeholders are involved when formulating the project to prevent it from being disapproved. The project should adhere to various legal requirements to ensure that the government does not block its implementation. Customers should be involved to ensure that they support the project ideas that affect them. The drought-stricken communities should be involved to ensure that they present the issues that should be addressed during project implementation. Involving the stakeholders is a critical step to ensure that the project runs smoothly.

Woolworths Project Procedure

• The fundraising process should be carried in such a way that benefits the customers. One of the common strategies that the Company should consider adopting is offering sunflower seed kits to customers in limited edition at an affordable price of about $2 but limit it to a maximum of about three per customer. The Company can raise funds using such a method and provide drought resistance seeds to customers for planting.
• The Company can adopt another fundraising by raising money directly. Woolworths Group should ask customers to contribute to the fundraiser physically or through its online shops. The method will work best in areas where the Company has maintained brand satisfaction and achieve immense customer loyalty.
• The sunflowers will be sourced from farmers located in New South Wales local parts of Australia. The reason why sunflowers are being proposed for this project is their ability to thrive in drought areas. Sunflowers are effective for food security; they provide enough nutrients needed to enhance drought-stricken communities’ health status (Rana et al., 2020). These communities can consider selling the farm produce from planting sunflowers to get the income needed to sustain their lives.
• The money collected after selling the sunflower and direct customers will be invested in the project STAND Drought Action Appeal. The money will be used to implement the goals of the project. The money can be used to support the social workers involved in the implementation of the project.
• The money from the fundraiser can be used to support other charity organizations such as Foodbank, The Salvation Army, and Rural Aid. The strategy will help attend to optimum social needs resulting from the drought because these organizations possess diverse goals and objectives.

The following support will be provided under this project:

• Reducing stress and alleviating mental health through counseling
• Availing financial support to the affected families by paying their daily bills and acquiring essentials.
• Improving food security to the affected families
• Providing on-farm support and services to the farmers in drought-affected regions and communities

Project Timeline

Recommendations

For more growth of the Woolworths retail giant needs to concentrate more on their products which are availed to the Company’s clients. Sustainability needs to concentrate much more on internet services which provide needs more improvement. The supply chain should be checked repeatedly to avoid worries about the competition with their rival Company. Woolworths company has to abide by the rules and regulations that are applied to minimize the cost incurred. This Company has to be attentive in controversial operations with the supplier. Wool worth Company has provided a solution to their delivery issues which are causing problems in the delivery of the products dealing with the products. According to this business report, it has been recommended that the Company should pay more attention in solving the problems related to customer’s dealings and products deliveries. The quality of the product is another area of concern that ought to be addressed; consequently, thus the Company should maintain the price of the products without compromising the quality of the product. The Company should doge the objections that are dosed by the companies and try solving them in most appropriate and interesting means thus accruing benefits of promotions. If the Company solves the issues related to customers, the customer satisfaction will lead to more clients.

Conclusion

The proposal has been developed for Woolworths Group, a major Australian retail giant. The project proposes that the Company should start providing various social services to the communities experiencing prolonged drought. The methods adopted by Woolworths should guarantee maximum gains to the drought-affected regions and communities. The primary project phase should involve effective planning to ensure that the objectives are achieved. Extracting and utilizing credible data is important in ensuring that the project is completed successfully. The aim is to ensure that the Company achieves its community service effectively by benefiting those suffering from the drought problem. Woolworths will spend twenty weeks to complete the project, including identifying the possible risks, project planning, fundraising, and creating awareness about the project. The Company should formulate the objectives that should be fulfilled. The project will be deemed successful if these goals and objectives are attained since they represent the scope of the whole work.

References

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