The Impact of Innovative Promotional Strategies on Brand Growth: A Case Study of Nike’s Marketing Campaigns
Introduction The 4Ps represent four essential elements in marketing campaigns: product, place, promotion, and price (Padhy & Sahu, 2008). These elements were developed by Professor Neil H. Borden at Harvard University in the 1950s, where they were officially named the 4Ps of marketing by E. Jerome McCarthy at Michigan State University in the 1960s (Wirtz ... Read More
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