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Banana Republic Global Essays

Case Analysis: GAP Inc

Introduction and Strategic Analysis Introduction The Gap Inc, usually known as the Gap, is an American retailer that focuses on clothing and accessories. The company was founded in 1969 by Doris F. Fisher and Donald Fisher, and its headquarters are located in San Francisco, California. Gap’s mission statement is to democratize fashion and hence, make ... Read More
Pages: 17       Words: 4463
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