Introduction
Aviation sustainability has emerged as a vital concern in the airline industry, driven by the need to address environmental impact and societal expectations. This dissertation proposal explores the concept of aviation sustainability in the context of airline market operations. The research will investigate the current practices, challenges, and potential strategies for improving sustainability in the airline industry.
Abstract
Aviation sustainability has emerged as a crucial concern in the airline industry, driven by the need to address environmental impact and societal expectations (Zieba & Johansson, 2022). This dissertation proposal explores the concept of aviation sustainability in the context of airline market operations. The research seeks to investigate the current practices, challenges, and potential strategies for improving sustainability in the airline industry. The study will examine sustainability’s environmental, social, and economic dimensions, focusing on their integration into airline market operations. The findings of this research will contribute to a deeper understanding of aviation sustainability by addressing the following key questions: What are the current practices and challenges related to sustainability in the airline industry? How can airlines improve their environmental, social, and economic performance to achieve long-term sustainability? The study will also explore the potential benefits of sustainable practices for airlines, passengers, communities, and the whole environment (Pinheiro et al., 2020).
Keywords: Aviation sustainability, airline market operations, environmental impact, social responsibility, economic viability
Background
The aviation industry plays a significant role in global transportation and economic development. However, it also contributes to environmental degradation and social challenges. In recent years, there has been increasing awareness and concern about the sustainability of aviation operations. It is crucial to explore sustainable practices and strategies that airlines can adopt to mitigate environmental impact, promote social responsibility, and ensure economic viability(Köves & Bajmócy, 2022). This research aims to provide insights into the current practices, challenges, and opportunities for achieving aviation sustainability in airline market operations.
Aims and Objectives
i). To assess aviation sustainability’s current practices and challenges in airline market operations.
ii). To identify strategies for improving airlines’ environmental, social, and economic performance in the pursuit of sustainability.
iii). To evaluate the benefits and impacts of sustainable practices on airlines, passengers, communities, and the environment.
iv). To recommend implementing sustainable practices in airline market operations to enhance overall sustainability.
Literature – Theoretical Relevance
Several potential academic theories and concepts can be utilized in framing the research on aviation sustainability in airline market operations. These theories and concepts provide a theoretical foundation for understanding and analyzing sustainability issues within the airline industry. Some relevant theories and concepts include;
First is the Triple Bottom Line (TBL) theory, which emphasizes the relationship between three pillars of sustainability; environmental, social, and economic. This theory will provide a framework for airlines to evaluate their performance and make decisions that balance environmental responsibility, social equity, and economic viability (Shou et al., 2019). The second theory is the Stakeholder Theory, which focuses on the interests and influence of various stakeholders in an organization, including airlines. By considering the perspectives of stakeholders such as passengers, communities, employees, regulators, and environmental organizations, airlines can develop sustainable practices that meet the expectations and needs of multiple stakeholders (Freeman et al., 2021). The third theory that can be employed is Environmental Management theory; this concept encompasses strategies and practices to reduce airline operations’ environmental impact. It involves initiatives such as fuel efficiency, waste management, emissions reduction, and adopting renewable energy sources (Greer et al., 2021). The last theory that will be employed is Corporate Social Responsibility (CSR); this will illustrate and analyze the commitment of airlines to integrate social and environmental concerns into their business practices by involving initiatives like community engagement, philanthropy, employee welfare, and ethical decision-making (Han et al., 2019).
Other key journals and other sources can be relevant to the research on aviation sustainability, such as the Journal of Air Transport Management, International Journal of Sustainable Aviation, Transport and Environment Journal, Journal of Transport Geography, and Journal of the Transportation Research Board. Researchers and authors are important in this field of Aviation sustainability. They will provide sources and authors provide a foundation of knowledge and research that can inform the theoretical framework and understanding of aviation sustainability in airline market operations (Tanrıverdi et al., 2019).
Research Design and Methods
A mixed-methods research approach will be employed to answer the research questions and achieve the objectives of exploring aviation sustainability in airline market operations. This approach combines both quantitative and qualitative methods to provide a comprehensive understanding. First, quantitative data will be collected through surveys distributed to airline representatives, industry professionals, and passengers. The surveys will gather information on sustainability practices, performance indicators, and stakeholders’ perspectives on aviation sustainability. The survey data will be analyzed using statistical techniques to identify trends, patterns, and correlations. Second, the qualitative data will be collected through semi-structured interviews with key industry stakeholders, including airline executives, sustainability managers, regulators, and environmental experts. These interviews will provide in-depth insights into the challenges, opportunities, and best practices related to aviation sustainability. The qualitative data will be analyzed thematically to identify recurring themes, perspectives, and emerging issues.
Key texts and literature will inform the research design on aviation sustainability, airline market operations, and sustainable practices. Some key texts and sources that will inform the research design include Sustainable Aviation Futures Journal: Transport and Sustainability, Air Transport and the Environment Journal, Aviation and Climate Change Journal, and Sustainable Development of Air Transport. These key texts will provide theoretical frameworks, industry insights, and best practices to guide the research design and data collection methods, ensuring a robust and comprehensive analysis of aviation sustainability in airline market operations.
Ethics
When collecting data for the research on aviation sustainability in airline market operations, several ethical challenges and objections may arise (Andersen et al., 2021). Considering these challenges and developing strategies to address them effectively is important. Some potential challenges and their corresponding considerations are;
First is the willingness of Respondents, such as industry professionals, airline representatives, and passengers, who may be reluctant to share sensitive information or participate in the research due to various reasons, such as concerns about confidentiality, time constraints, or the perceived value of the research. In Considering this challenge, the research will emphasize the significance and potential benefits of the study to the participants and the industry as a whole. Communicating the purpose of the research, assuring confidentiality and anonymity, and highlighting the voluntary nature of participation can increase the willingness of respondents to contribute.
Second is the ability to Provide Required Data, especially regarding proprietary or confidential information. Data availability or access to specific sustainability practices and performance metrics may be restricted. Considering this challenge, the research will aim for transparency in data collection requirements and communicate the specific information needed without compromising sensitive or confidential data. Alternative data sources, such as publicly available reports, aggregated data, or industry publications, can complement any limitations in participant data.
Third is Preserving Confidentiality by Maintaining participants’ confidentiality and anonymity; the data they provide is vital to uphold ethical standards. Protecting participants’ personal information and responses is essential for trust and compliance. In consideration of these challenges, the research will employ several strategies. Participants’ identities will be anonymized, and any personally identifiable information will be kept confidential and stored securely. Data will be coded or aggregated, and access to sensitive data will be limited only to authorized researchers involved in the study. By considering these potential ethical challenges and objections, the research can protect participants’ rights, maintain confidentiality, and uphold ethical standards throughout the data collection process. Adhering to these considerations will contribute to the overall integrity and credibility of the research on aviation sustainability in airline market operations.
Risks
Several factors may hinder or slow the progress of the research on aviation sustainability in airline market operations. Since it is important, this research will identify and develop strategies to mitigate these risks (Dube et al., 2019). Some potential risks and their corresponding responses may include the following: limited Access to Industry Professionals such as airline executives and key decision-makers, which may pose a challenge. They may be reluctant to participate in research or share sensitive information. This risk may be solved by establishing relationships and networking within the industry. This will build trust and rapport with industry professionals through effective communication, attending industry events, and leveraging existing contacts to increase the chances of obtaining access to relevant stakeholders. Additionally, emphasizing the potential benefits of the research findings for the industry and emphasizing confidentiality and anonymity can help obtain cooperation.
The second risk is Data Availability, which may be limited, especially specific sustainability-related metrics or airline performance indicators. Access to proprietary data or detailed internal reports may be challenging. In response to limited data availability, the research can explore alternative data sources that are publicly available such as reports, industry publications, and databases, as well as aggregated data from regulatory bodies or industry associations, which can be used as valuable secondary data sources. Additionally, qualitative data collection methods, such as interviews and surveys, can provide valuable insights and complement quantitative data limitations.
The third risk is Time Constraints. Completing the comprehensive research project within the given time frame may be challenging. For instance, conducting thorough literature reviews, collecting primary data, and analyzing the findings require sufficient time and resources. Developing a realistic research timeline and adhering to a well-structured plan is important to manage time constraints effectively. Breaking down the research tasks into smaller, manageable milestones and allocating sufficient time for each phase of the research process help ensure progress. Reviewing and adjusting the timeline, as necessary, can help accommodate any unforeseen delays or challenges.
The fourth challenge is ethical considerations, such as obtaining informed consent, ensuring participant confidentiality, and handling sensitive data, which can impact the research progress. In response to addressing ethical considerations, a comprehensive ethical framework will be followed through obtaining informed consent from participants, ensuring confidentiality and anonymity, and adhering to ethical guidelines and institutional regulations will be of utmost importance. Consultation with the university’s ethics committee or research supervisor can guide ethical practices and protocols (Xu et al., 2021).
Conclusion
In conclusion, this dissertation proposal highlights the importance of addressing aviation sustainability within airline market operations. The expansion of the airline industry has raised concerns about its environmental impacts, necessitating the implementation of sustainable practices to mitigate these effects. By exploring the factors influencing sustainability, analyzing environmental impacts, and understanding the challenges airlines face, this research aims to contribute to developing strategies and practices that promote sustainable growth in the aviation industry.
References
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