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Audience-Specific Marketing Strategies Essays

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Introduction In recent decades, marketing has shifted from broadcast advertising to more subtle forms of communication. In this chapter, we apply the ideas of prominent people like Seth Godin and Kevin Kelly to our own marketing approach. In addition, we take into account the rhizome model established by Deleuze and Guattari, which postulates that authority ... Read More
Pages: 6       Words: 1527
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