The Empathy Campaign of the Cleveland Clinic was a marketing effort designed and successfully pushed by the Cleveland Clinic, a large, internationally-based medical center in Cleveland, Ohio. The initiative meant that empathy was essentially featured as an indispensable part of health care instead of sympathy. The campaign was initiated after there was increased awareness within the healthcare community about the fact that empathy is one of the vital components of care for patients (Clinic 1.25). Numerous studies demonstrated that patients who believe their physicians and healthcare providers have high empathy and compassion better interact with the healthcare system and are more likely to follow the treatment recommendations. Moreover, studies have confirmed that health professionals whose bedside manner is empathetic are known to get better results in patient satisfaction and clinical outcomes.
With empathy being one of the critical components of patient care, the Cleveland Clinic tried to use an Empathy Campaign to bring the topic into the limelight. The campaign covered a range of diverse spheres, such as a video that went viral on mainstream media and became popular, with two million views on social media (Clinic 2.38). The topic was empathy in general, and specific stories were told by doctors, nurses, and other healthcare workers trying to show that their empathy helps them build a more trusting relationship with the patient. The thoughtful design of the Empathy Campaign demonstrates the role of empathy in patient care and how a healthcare organization can help in this. Love is not pragmatic and cannot be measured. Instead, it makes a higher quality of life possible for the person who experiences it.
After participating in the Empathy Campaign, the Cleveland Clinic showcased itself as a mover and steward of empathy, one of the most essential elements of patient care in the healthcare industry (Clinic 3.41), the project is one example of informing the healthcare sector about the empathy power of the medical team and helping other organizations implement different approaches to patient hygiene.
In addition to the other looming crisis of our time, we have a lot to think about, and the problem is deceptive advertising in society today. No one believes the doctors pictured selling Camel cigarettes are competent and unbiased (Doyle, 2019). It is plain to the casual observer that the doctors are prejudiced in favor of Camel smokes. The Camel cigarette, Java, can be seen when clicking the link below (Graficsfx 0.19). This happens when a company delivers inaccurate advertising that is not worthwhile.
Some of the reasons that help to carry out deceptive advertising across several businesses are: First, customers could take time to filter real from fake claims that politicians make. It is interesting, though, that it is all those intended to be uttered by people who consider that they are well informed, such as in the case of cigarette commercials (Graficsfx 0.28). Beyond that, the use of misleading ads is also a common technique that is employed by those who want to profit one way or another from consumers who are very likely to be vulnerable to deception, e.g., the people who are hurrying to get something else instead of looking for natural ways to solve the problems.
Improper marketing can lead to distinct losses for both individual firms and the overall economy. Firms need to inform customers, thereby risking their money for goods that are far beyond the level they have set themselves at. This may result in consumer power and a remarkable loss of confidence in companies (Graficsfx 0.44). The falsification of corporate messages to consumers can negatively impact a firm’s reputation, so much so that it even scares its clients for long-term gain.
Consumers are willing to avoid deceptiveness as they have a powerful tool, their skepticism, to safeguard themselves. First, consumers may evaluate and compare the claims presented in the advertisements before making a purchase. Moreover, they frequently utilize “looking out for red flags” to differentiate misleading things, e.g., the democratization of the experienced media (Graficsfx 0.37). Yet, consumers can complain about misleading commercials with authorities such as the Federal Trade Commission.
References
Clinic, C. (2013). Empathy: The Human Connection to Patient Care [YouTube Video]. In YouTube. https://www.youtube.com/watch?v=cDDWvj_q-o8
Graficsfx. (2006). More Doctors Smoke Camels Than Any Other Cigarette [YouTube Video]. In YouTube. https://www.youtube.com/watch?v=gCMzjJjuxQI
Doyle, D. J. (2019). My Doctor Smokes Camels− Maybe I Should Too: Physician Imagery in Mid-20th-Century United States Cigarette Advertisements. Ethics in Biology, Engineering and Medicine: An International Journal, 10(1). https://www.dl.begellhouse.com/journals/6ed509641f7324e6,09bd16bd0325faaa,1eda14f7056e3550.html
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