Over the last 21st century, the music industry has experienced massive changes and transformations because of the continued improvement of technology that has increasingly opened a platform for AI-generated music. Reggae music has been included and has also experienced changes when perpetuating social and cultural issues. This essay will major on the relationships between producers and concert promoters since 2001.
The essay will further examine the three main aspects of revenue sharing that concert promoters and producers go through in the evolving economic landscape: legal issues related to copyrighted materials and originality in creative endeavors. While considering the three aspects, I will also explore the effects of the changes on recorded music consumers and the audience.
Originality in the AI Music Industry
Evolution of AI-Generated Music
Over the 21st century, artificial intelligence has been known for the ever-advancing reformation in the technology space that, in turn, influences the music industry. Both skepticism and excitement have been witnessed with the changing features of AI-generated music. Reggae producers have significantly improved music production by producing original content, and the producers are more creative thanks to AI technology.
Traditional-wise, reggae music is well known for promoting organic sound, using analog equipment and live instruments. However, producers have been able to improve reggae music through the use of AI technology drastically. AI technology can generate melodies and rhythms by using an algorithm to enhance Reggae’s lyrics, thus maintaining the genre.[1]. However, the originality and authenticity of the composition have been questioned even after improving and raising new creativity.
Originality and Authenticity
Originality is one of the main issues regarding reggae music and the general music industry. Reggae, as a genre that has continually supported societal and cultural norms, has had a compelling authenticity of the message displayed to the public. The key messages that Reggae in the past has addressed include resistance against oppression and issues to do with social justice. The producers, thus, have continued to produce music, keeping in mind the preservation of these values.
Hence, when AI technology is introduced into the music industry, the music industry generally faces several challenges. Therefore, the audience and the general listening music audience have questioned whether AI can generate the original aspects encompassing societal and social justice issues. The replication of the actual emotions and the cultural connection of the music to the audience through AI technology has also been doubted. The questions raised have thus caused doubts concerning the originality and preservation of Reggae music and its innovation and creative aspects.
AI Effects on Producers
Reggae producers in the current era have a double challenge in improving Reggae music. AI technology can improve the musical arrangement and mixing of melodies and thus should be incorporated when dealing with Reggae music. AI technology could also improve and help producers manage time and create a new experience when producing Reggae music. However, the role of the producers will hence be in question because AI will be doing most of the work that is supposed to be done by the producers.
Unlike AI technology, producers have been known to be the masterminds in the creative recording process and guiding artists in the recording process. Traditionally, the roles of the producers will thus be improved by using AI technology. Producers, therefore, will find more time to strengthen their positions while AI technology generates the music rhythm and shapes the Reggae music. With AI technology, there is room for creativity and innovation that the music producer may advance to.
AI Effects on Concert Promoters
Concert promoters are also vital participants in the Reggae music industry. The primary role of the concert promoters is to bring reggae artists to the stage when performing and marketing live events concerning the music with the audience. AI technology thus can improve the marketing of live performances and artists through platforms such as YouTube, Spotify, and Apple.
As the audience has more love for reggae-generated music, the demand for a generated artist is more likely to be in order. The AI-generated artist can thus perform without being tired or having schedule conflicts, unlike humans. Concert promoters thus can improve their work in promoting the reggae-generated artist simply by clicking a button, and the frequency through which the artist performs can also be improved.
The audience can also get a unique performance from concert promoters with the improved use of AI technology. An example is the visual lights on the stage that represent Reggae’s colors, thus enhancing Reggae’s spectacle. The role of human concert promoters will be questioned because AI technology will be in charge of everything.
Audience Perspectives
The effects of AI technology on the Reggae music among the audience are complicated. The audience of Reggae music is known to be solely based on the theme of societal and cultural message that is translated through the music. When it comes to the audience that listens to reggae music, they only consider the authenticity and the emotional depth that the song messages them.[2]. With the continued growth of AI technology, questions are raised on whether authenticity can be maintained and the emotional depth can be conveyed through AI-generated Reggae music.
There is a different perspective that the Reggae audience has when it comes to the cultural and societal values that are AI-generated. AI-generated music may need to properly message the in-depth emotions that can connect with the audience. As a result, a gap can be experienced among the audience of Reggae, where some will need the traditional reggae instruments and vocals. In contrast, others will settle for the efficiency of AI technology.
Additionally, the roles of artists may be questioned because the different audiences will need music that soothes and contains cultural and societal norms. Artists have messaged the societal and cultural aspects in the past and have yet to be done with AI technology. However, AI technology will only be able to possess a different gift than traditional artists to pass on the cultural values of Reggae music. The extent to which the AI can serve cultural and societal values is thus limited, and traditional Reggae music will be extinct.
The Quest for Balance
The presence of AI-generated music and the relationship between the producers and the concertmaster has to balance the music Reggae industry. The continuity of improved technology in the music industry calls for the participants of Reggae music, the producers, and the concert promoters to embrace innovation and creativity from AI and, at the same time, to ensure that the authenticity of Reggae music is retained.
The Reggae music producers have to embrace AI technology while considering maintaining the original and unique emotional connections that come from the artist to the audience. Concert promoters also must enhance ways through which AI technology improves live events without interfering with the cultural genre of Reggae music.
Revenue Sharing in the AI Music Industry
Changing Economy of the Music Industry
Over the past decades, the music industry has experienced transformation in terms of economic revolution. With the rising consumption of music technology and increased streaming platforms, AI technology has reshuffled the consumption and distribution methods. Re musincluded left behind and thus has also been affected by the changes in revenue sharing with the various individuals in the industry.
In the past decade, revenue was mainly through the physical selling and buying copies of albums and singles. The producers thus gained revenue and were paid from the sales made from the documents of albums and singles, while the concert promoters were produced through the total sales of tickets and live events. However, the digital evolution of technology has drastically changed the old way of revenue collection.[3].
Rising of Streaming Platforms
With the rise of music streaming platforms such as Apple, YouTube, and Spotify, the dominance of music consumption has shifted technologically. The revenue collection and economy have shifted immediately. Over 10 billion viewers stream and view music online in the 21st century every three months.[4]. Listeners can access the music library or pay a subscription fee when using Spotify or Apple Music. The producers and concert promoters thus earn revenue from the music listeners’ fees when streaming music. However, there have been debates on whether the producers and concert promoters earn a fair revenue from the stream platforms or are just getting peanuts pay.
Traditionally, the payment was based on how many albums and singles were sold to the audience. However, the Streaming platforms receive their revenue based on number of streams they receive. Concerns have thus been raised concerning the upcoming artists, producers, and concert promoters with insignificant revenue due to the need for a maximum audience for streams. The revenue distribution between the artist and the stream platforms has thus remained a key discussion area.
Revenue-Sharing Effects on Producers
The producers in the Reggae Music industry have had to adapt to the technological changes in revenue distribution. The online stream platform is aimed to reach a broad global reach. However, the revenue from the streams is lower than traditional selling albums and singles. Reggae producers who rely on their independent work to pay themselves, however, face challenges when they have to balance the bills they have to pay.
Additionally, the increasing rise of music streaming platforms has completely changed how music is produced. There has been the release of short music and, thus, shorter attention spans and increased instant gratification. The new method has made Reggae music producers change their production styles and yearn to get more streams in order to get more revenue.
Impact on Concert promoters
Both opportunities and challenges are presented to concert promoters. The streaming platforms make it easier for the concert promoter to identify trending artists and curate the scheduled events with the type of musical preference. The attendance hence can increase and more tickets sold. The challenge comes when most people can get access to the music on the streaming platforms, thereby failing to attend the live concerts.
The Perspectives of the Audience
Music streaming platforms have changed how the listening audience streams music; music has thus been democratized in the platforms. The audience can create and share their favorite music playlist with their friends. The actual fee for streaming certain music has also been a topic of discussion as audiences already have value in some music and cannot put their money into listening to certain songs.[5]. The audience is also addicted to listening to shorter versions of music from the renowned artist.
Need for Collaboration and Adaptation
In the current technological era, the producer and the concert promoter must collaborate to explore the opportunities in revenue streams. The opportunity exists in cases whereby the music made must be licensed for films. Concert promoters can find an opportunity to create an online streaming event when they collaborate with the streams.
Legal Issues and Copyright in the AI Music Industry
Intellectual Property and Copyright
Copyright law is created to protect the artist’s intellectual property, which is the artist’s music. The Reggae music industry ensures that the producers and the artists receive recognition for the particular song produced and compensation for their work. Traditionally, the contributions of songwriters, producers, and artist were given their contributions and copyrights of a particular reggae song produced. In the current generation of technology, AI can analyze past rhymes and songs and can be able to create new compositions.
Impact of Legal Issues on the Concert Promoters
The concert promoters” are affected by the recent AI technological advancement that has taken place. The AI technology used in promoting music raises questions about whether permission and licensing are given to Togae music. For concert promotersomoters to avoid legal issues, they should get access to permissions and licensing certificates to avoid being impersonated of copyrights.
Impact on producers
The producers are greatly affected by the AI music industry. Thus, AI technology raises questions about who the owner of the music generated. Producers must meet legal agreements with AI generators to claim ownership.
The Perspective on Audience
The audience is not directly related to the effects of AI technology and legal issues. However, when there is a case on copyright claims, the particular Reggae music will be brought down from the stream platforms. Audiences, therefore, shall not have direct access to the particular music when streaming.
Need for Ethical Guidelines and Legal Clarity
Due to different perspectives on AI-generated Reggae music and copyright, there is a need for ethical guidelines and clarity. The stakeholders are responsible for legal clarity and must, therefore, collaborate and ensure a clear framework concerning the ethical guidelines for licensing agreements and AI-generated copyright ownership. Additionally, it will ensure that the producers, artists, and concert promoters are all protected in their work.
Moreover, there is a need for proper guidelines in the current AI music creation industry. With an open collaboration between the producers, concert promoters, and legal advisers, increased innovation and artistic expression will be enhanced in the reggae music industry.
Conclusion
In conclusion, the relationship between Reggae producers and concert promoters has been transformed over the last decades. The evolution has been brought by the opportunities and challenges realized in revenue sharing, legal issues, and originality. Reggae producers have had to balance AI technologies and usages to maintain Reggae music’s authenticity. Concert promoters have also collaborated with the streaming platforms to create a memorable live experience for the audience. AI technology has thus expanded on the horizons, offering a diverse range of listeners, compositions, and styles. However, the issue of authenticity and the value of music remain the central audience experience after being impacted by AI.
From the perspective of music listeners and consumers, Reggae enthusiasts have had issues with AI because of how it interferes with the emotional depth and the cultural message of Reggae music. In the current era, the Reggae music industry must evolve and incorporate innovation while holding onto cultural and societal values. The collaboration between producers and concert promoters has to be creative to navigate the challenges presented by AI. The Reggae music industry can continue thriving by considering ethical practices, respect for artistic expression, and encouraging a spirit of creativity.
Bibliography
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Tigre Moura, Francisco, and Charlotte Maw. “Artificial intelligence became Beethoven: how do listeners and music professionals perceive artificially composed music?.” Journal of Consumer Marketing 38, no. 2 (2021): 137-146.
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[1] Francisco & Maw, “Artificial Intelligence”138
[2] Harsha, “Revolution customer experience,” 6
[3] Liang et al., “Impact of Product Element”318
[4] Benjamin, ” Revenue access,” 40
[5] Fransisco & Maw, “ Artificial Intelligence”, 140
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