Introduction
The proposed business is a food processing company located in Kuwait to meet culinary demands deeply entrenched in the rich heritage of the Arabs and diverse needs for foods with different flavours. SavourBlend Innovations (SBI) will emerge as a beacon of authenticity and creativity. As a joint partnership, SavourBlend Innovations (SBI) will be dedicated to producing and distributing high-quality Halal food products within Kuwait and beyond. The organisation’s mission will be to provide innovative and innovative Halal foods that meet the rising demand for high-quality products within the global Halal food market.
The Team
SBI will be founded and led by a team comprising highly skilled and committed individuals who bring unique skills and expertise to the company. The founding team members will take on different positions and roles in the initial stages, as shown in the following organisational structure outline.
- Anwar Saud Almutairi (CEO)
Anwar will take on the position of Chief Executive Officer (CEO) based on his strong background in business management and the fact that he has been in the food processing industry for about a decade. He has previously taken on similar positions, such as product development, operations, and business strategy, that mark an integral career highlight, which makes him suitable for the position.
The primary responsibility of the CEO in the business will be to oversee the business operations, strategy development, and form partnerships with different industrial leaders.
- Sara Rashed Alrashidi (COO)
Sara will take on the position of the Chief Operations Officer (COO). Sara is skilled in the record of operations management and logistics of the supply chain, especially in the food industry. Besides, she has skills in streamlining operations and ensuring product quality. Sara’s primary responsibilities as the COO will be to manage day-to-day operations, supply chain management, and control of the quality of products.
- Altaf Abdelatef Alkandery (CFO)
Altaf will take on the position of the Chief Financing Officer. He has the skills and financial expertise to drive SBI’s mission and vision forward. Specifically, Altaf has accounting skills and previous experience as a financial analyst. Altaf’s primary responsibility will be overseeing financial management, budgeting, and planning.
- Ola Mohammad Amer Arbini (Marketing Director)
Ola is skilled in marketing and has successfully launched and marketed different food products, building strong brand identities. In this regard, his primary responsibilities will be to develop marketing strategies, promote the brand, and lead the organisation towards market penetration.
- Wafika Raffat Adnan (Quality Control Manager)
As an accomplished food scientist, Wafika will take on the quality control manager position. She has experience in leading research and development teams in different roles. Her primary responsibilities will be to lead research and development efforts, ensure product quality, and adhere to the certification standards of processing Halal foods.
There will also be additional staff members employed both part-time and full-time to aid in processing, packaging, and distributing the food products to different outlets. As the company continues to grow, we shall consider the expertise of specialists and consultants to supplement the team’s capabilities.
The Industry (External Analysis)
Overview of Industry
SavourBlend Innovations (SBI) is set to enter Kuwait’s dynamic food processing industry. The Kuwaiti people are entrenched in culinary traditions, and the demand for high-quality and Halal-certified products is rising. The food processing industry in Kuwait is characterised by a mix of local and international players offering different food products (Kuwait foodservice market size & share analysis – industry research report – growth trends, 2023). Specifically, it comprises small to medium-sized enterprises and a few well-established organisations. The market for Halal-certified food is high and growing as time passes. The local population and the rising number of expatriates create a diverse consumer taste with different demands.
Growth Trends and Competitors
The food processing industry in Kuwait is experiencing steady growth attributed to increasing awareness and demand for healthy foods that match and are aligned with the Halal certifications (Allen, 2020). At the same time, consumer preferences are evolving and high-quality food options are needed. Several established local food organisations produce Halal products, but there is a growing trend towards high-quality and innovative products. The three main competitors in the industry are Al Ashrafiya International Foodstuff, Alyasra Foods, and Almutawa Food Company (Food and Beverage Manufacturing companies in Kuwait, 2023). These companies have been well-positioned in the food industry and will be the main competitors for SBI. However, SBI will be positioned in a way that distinguishes itself as a superior organisation in product innovation and high-quality produce.
New Products and Developments
There is a growing demand for healthy foodstuffs in Kuwait, characterised by foods with low-fat content and other healthier options (Allen, 2020). Kuwaiti consumers are becoming increasingly health-conscious, creating opportunities for developing healthy Halal food products.
Environmental Profile and Green Technologies
Kuwait has a rising focus on energy-efficient products. SBI aims at exploring energy-efficient processes of production to lower the carbon footprint. At the same time, sustainable supply chain practices are rising in importance (Allen, 2020). Thus, SBI prioritises sourcing locally available materials and ensures sustainability where needed. On matters concerning waste, it is worth noting that Kuwait aims to lower waste generation and promote the recycling of materials. SBI will adhere to responsible waste management and promote recycling in line with this environmental objective.
Also, Kuwait is embracing green technologies significantly, especially in food production and waste management (TheExpressWire, 2022). Thus, SBI aims to remain updated on such advancements to reduce environmental impact and contribute to the country’s sustainability efforts. SBI is committed to meeting the rising demand for healthy food options and also does this while maintaining environmental consciousness. Embracing green technologies is at the top of our agenda, and we aim to create a balance between growth in the industry and environmental responsibility.
Product(s) or Service(s)
SBI aims to produce a diverse range of Halal and healthy food products that are tailored to meet the demands of the local and international markets. A sample of the products scheduled at this organisation is described below.
- Halal Frozen Gourmet Entrees
SBI aims to produce low-fat, premium, and restaurant-quality frozen Halal entrees such as gourmet biryani, traditional stews, and kabobs. The dishes will cater to busy homes looking for convenient, low-fat, and high-quality meals for a family. The unique elements in these products will be the hand-crafted recipes, adherence to Halal standards, and use of premium ingredients with minimal fat content.
- Snacks
SBI aims to offer snack options, including spiced nuts, pita chips, and uniquely flavoured popcorn, which will be perfect for gatherings and parties. The unique features of these products are low-fat content, unique seasonings, and innovative flavours from natural ingredients to remain health conscious.
- Premium Condiments
SBI will develop premium condiments such as gourmet sauces, marinades, and dressings made from natural ingredients. The condiments will enhance the flavour of dishes and can be used for different culinary practices. The product’s unique features are natural ingredients, authentic flavours, and the availability of different options to match diverse consumer tastes. Besides, the products will have a low sodium content as part of a healthy approach to food production.
Competitive Edge
Based on the list of products processed at SBI, the company will remain committed to ensuring authenticity, honesty, quality, and innovation that will give the company a competitive edge against its competitors. The products will adhere to the highest Halal certification standards and provide consumers with a trustworthy source of Halal foods. At the same time, rigorous quality control processes will be enforced to ensure the products excel in the market. Lastly, SBI will invest in research and development to bring forth new options to remain ahead of consumer preferences as time passes. Over time, the company will consider private-label partnerships to tap into a broader consumer base.
Conclusion
SavourBlend Innovations (SBI) is a new business venture set to be set up in Kuwait to cater for the rising demand for healthy and high-quality Halal food products. With a passionate and experienced team, authenticity is guaranteed. The company’s focus will be to continually innovate newer products and services that align with the changing consumer needs. The company will be committed to ensuring quality and promises authenticity that will guide the new venture to success.
References
Allen, A. (2020) Factors affecting the Kuwait Restaurant Industry, Aaron Allen & Associates, Global Restaurant Consultants. Available at: https://aaronallen.com/blog/kuwait-restaurant-industry (Accessed: 16 October 2023).
Food and beverage manufacturing companies in Kuwait (2023) Lusha. Available at: https://www.lusha.com/company-search/food-and-beverage-manufacturing/37c596cb49/kuwait/120/ (Accessed: 16 October 2023).
TheExpressWire (2022) Kuwait Food and drink market size and share 2022 research report by growth rate, development trends, manufacturing cost structure and forecast analysis till 2026, Digital Journal. Available at: https://www.digitaljournal.com/pr/kuwait-food-and-drink-market-size-and-share-2022-research-report-by-growth-rate-development-trends-manufacturing-cost-structure-and-forecast-analysis-till-2026 (Accessed: 16 October 2023).
Kuwait foodservice market size & share analysis – industry research report – growth trends (2023) Kuwait Foodservice Market Size & Share Analysis – Industry Research Report – Growth Trends. Available at: https://www.mordorintelligence.com/industry-reports/kuwait-foodservice-market (Accessed: 16 October 2023).
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