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Case Study: Samsung Company


Samsung, a South Korean corporation, is one of the world’s top producers of electrical gadgets. Samsung develops a wide array of business and consumer devices, including digital media equipment, appliances, memory chips, semiconductors, and embedded systems. It is one of the greatest names in produces and technology, nearly twenty percent of South Korea’s net exports. New technologies are reshaping value markets and stores, and it’s because both side to side and top to bottom included components are viewed also changing. Despite Samsung’s ownership over many of their discount stores, some retail locations are delegated to another.

It is precisely this firm model that will allow them to succeed in addressing the demands of a thriving technological innovation market. On this page, you’ll discover an in-depth analysis of Samsung’s financial performance in comparison to that of Apple and the entire industry in general. You’ll also learn about some of the specific issues that the company is currently experiencing. This research has numerous benefits for both academics and businesses alike, since it demonstrates how a variety of factors influence a company’s financial success and position in the market (JOSHI, 2020). The insights gained from this study into the advancements and new and recent form of the world’s largest mobile phone and electronics maker were beneficial to those in business, information technology, information technology-related businesses, and the general public.


Samsung Organization has a broad international brand reputation in the business. It is made of at least 30 affiliated organizations with various operations. We can characterize the Corporation as a big enterprise. It operates as a distributor, manufacturer, and developer and delivers other services. The Samsung Company was established in 1969, and its first professional black-and-white television was offered in 1971. Samsung is an electronics giant in South Korea and a significant chipmaker. Samsung Electronics Company manufactures a wide range of consumer electronics, including TVs, DVD players, digital cam machines; transistors such as DRA devices such as cameras from cellular phones; and DRAM (Random Access Memory) Components as new, available (Johansson, 2010). Device Telecommunication and solutions are the four critical categories for these improvements.


Company strategy vision, mission, and core value

The Company’s mission statement implies dominance and supremacy in semiconductors, electronics, and other areas. Despite this, Samsung’s vision statement focuses on an inspiration-based strategic purpose that makes the Company a global influencer. It is the goal of the Company to use its human capital and technological know-how to create world-class goods and services that benefit humanity as a whole (Soo, 2013). Among Samsung’s most important assets are human capital and cutting-edge technology, which it leverages to achieve its global goals. Human resource management and development are critical components of this Company’s goal since they help it compete with Google, Apple, and other digital titans for top talent.

According to the company’s corporate objective, Samsung aspires to inspire people all over the world via the development of cutting-edge technologies, products, and designs that enhance people’s lives and contribute to the well-being of society. The objective of the company is to have a positive impact on the lives of the general population by utilizing cutting-edge technology. The long-term objectives of the company include the development of products that elicit happy emotions in their customers. Consideration must be given to regional and local market situations in order to ensure that the Company’s technological products thrill consumers regardless of their sociological circumstances. When it comes to its corporate strategy, Samsung places a high importance on the ability to innovate. The Company’s products, such as smartphones and laptops, are well-known for their technological innovation (Soo, 2013).

The Company aims to make a beneficial impact on society at large, which leads to the business model, intensive growth tactics, and strategic goals, including the provision of high-quality products like laptops, smartphones, and home appliances by Samsung. Accordingly, the Corporation has made several acquisitions, including the addition of Harman International, to have a beneficial global influence. Samsung’s corporate social responsibility plan is included in the Company’s vision statement, which aims to improve people’s lives and contribute to the well-being of society (JOSHI, 2020). For the Corporation, this means seeing itself as a force for good globally, making a significant impact via the development of products that benefit both the individual and society.

Strategy Analysis

Strategic leadership and the strategy process

The structure of the organization’s approach to overcoming its challenges is heavily influenced by strategic management. To ensure that the strategy goes according to plan, objectives and goals are established. Companies like Samsung Electricals use cost leadership as a competitive advantage and increase their market share. Samsung can implement its targeted business procedures and processes because of the Company’s cost leadership strategy. It is more difficult for competitors to duplicate a company’s cost leadership plan or differentiation strategy, which is a set of actions conducted at various levels of the organizational hierarchy by the organization’s management (Tutor, n.d).

When a leader wants to influence the opinions of others, the process of strategy formation begins. The necessity for transition should be recognized by everybody, and everyone should make every effort to demonstrate a readiness to effectively adapt in order to plan for the future. Leadership must be pragmatic in order to identify and close strategic gaps if they are to establish effective strategies. Leaders must explain the importance of change in order to ensure that it is successfully implemented. This can only be accomplished through the establishment of a culture that smoothly integrates strategic and operational activities together. Once a culture has been established, the creation and execution of strategies would be uncomplicated.

Leaders in strategic management assume a variety of responsibilities. It sets the stage for a new beginning. In the second step, critical members of the organization are selected to establish a leadership team by breaking down the new hierarchical structure. In the third stage, a vision and strategy are developed through a transformative process to make the plan clear for the entire business. Finally, leadership sets up an assessment system that measures the approach throughout the work process. Ultimately, it contributes to a shift in culture that makes strategic management easier (Tutor, n.d).

External Analysis

The Company has maintained a healthy relationship since its competitors have kept pace. Samsung ensures that they are the top and the fast to release new models and products to the market. It also works under specified government policies and ensures its Company always meets community standards. In addition, the popularity of Samsung smartphones is being boosted by the growing trend of connecting via social media. Customers’ tastes and preferences shift rapidly (Jung, 2014). Thus the Company has developed goods that can keep pace with those shifts. Samsung adapts to the new market by acting as a native.

It is necessary to thoroughly evaluate the Company’s supply chain in order to conduct a comprehensive external assessment. The distribution network of a corporation is the system that is responsible for converting raw materials into finished goods and transporting finished goods from the supplier to their customers as part of the manufacturing or service delivery process of the corporation. A large number of logistical considerations and phases are incorporated into the supply chains overall design and implementation. To ensure that raw materials such as lithium, glass, and aluminum are always available, Samsung maintains a close eye on the availability of raw materials from vendors such as lithium suppliers, glass suppliers, and aluminum suppliers, among others.

Internal Analysis

In order to develop a business plan, it is necessary to do research and evaluation of both internal and external factors that have an impact on the organization. Particularly beneficial to firms is the use of internal studies in identifying prospective growth and competitive advantage prospects. Internal analysis demands a detailed understanding of the internal activities of the business in order to be successful. The company has taken steps to guarantee that they are up to speed with technological advances. Every year, the Samsung Corporation introduces a new technological development that has the potential to dominate the global electronics market. It has also contributed to the preservation of a positive working relationship between the company and the employees. Employees do not believe that they are being mistreated at the company. Employee satisfaction drives the company forward and contributes to its success.

The Company should identify the gap between the present state of the Company’s operation and the business goals and objectives. This will help the Company identify its weaknesses and make necessary changes to eliminate the shortcomings. The Company should evaluate at regular intervals to check if they are making progress and meeting the company objectives outlined in the business plan (Tutor, n.d). It should also analyze its opportunities, strengths, threats, and weaknesses to ensure the Company’s proper functioning and understand the range of the Company. Internal analyses assist business leaders in identifying areas where they can improve how their organizations operate.

Competitive advantage, firm performance, and business models

Samsung Electronics Company acknowledges the significance of updating the Company’s brand image and brand image to continue generating layers of competitive advantage. As a result of this strategy, Samsung Electronics Company has established itself as a critical player in the consumer electronics sector. The Company’s consumer electronics items and services are produced, distributed, and marketed with the help of a large pool of inexpensive and readily available labor (Jung, 2014). For its top brands of consumer electrical items, the Corporation provided substitute products and raised product pricing as the quality and designs of these products advanced.

Samsung may benefit from the advantages of surprise by staking out territory that isn’t being protected by larger, more powerful competitors like Apple and Google. Samsung Company completed a succession of reverse engineering processes in order to gain the essential innovations for its products as a result of joint ventures and contractual partnerships with a variety of competitors. To manufacture its first televisions, Samsung Company formed a joint venture with Toshiba in 1971; in 1981, Toshiba joined into licensing arrangements for microwave oven technology; and in 1982, Philips entered into licensing agreements for color television technology. For the purpose of keeping up with its competitors in the electronic sector, Samsung Corporation invested much in research and development of the critical technologies that were employed in their products. After conducting a thorough analysis of its competitors’ conventional knowledge, Samsung Company begins its search for loose bricks in earnest.

Strategy Formulation

Business strategy

Investment in technical innovation is an essential part of Samsung’s overall strategy and growth plans. In the semiconductor devices and home utilization industries, the Corporation’s competitive advantages allow it to maintain its position as one of the most successful companies. General competitive strategies and growth strategies are tailored to the realm of marketing and the market position of Samsung businesses. To identify the needs of the modification, clarify the business outcome, and shape the objectives for transformation, it employs strategic business analysis, which includes outcome-focused thinking, simultaneously understanding the business context, challenges, and implications of the internal environment to structure the scope of the transformation. To do a thorough strategic business analysis, one must consider every area of the Company. Program management is used in conjunction with business analysis. The strategy-to-execution process might be combined with different models depending on the situation. In most cases, it serves as a bridge between strategic planning and execution and establishes the groundwork for a corporation change initiative or reform program.

Corporate strategy

The Company ensures that there is healthy competition between the participants in the Company. All company members can benefit from a healthy dose of internal competition. Competition can be beneficial if it doesn’t turn into an all-out war. This could lead to people sabotaging the rivals they feel are unfairly compared with them. There is a risk that they could keep important information from their competitors or blame their failures, which could harm the organization. The organization must do a strategic analysis regularly to establish which areas require improvement and which ones are presently performing well. To ensure that the Company runs smoothly, it is vital to consider introducing beneficial enhancements. Furthermore, Samsung makes good use of new product introductions and customer-generated innovations. It solicits feedback from clients by asking them questions. Using the research findings, you will be able to plan out your tasks more accurately (Tutor, n.d).

Global strategy

Samsung is a global company with operations in nearly every country on the planet, and it strives to provide a comparable level of service to its customers in each location. The choice between integration and responsiveness is one of the most important components of a global strategy of this scope. Samsung is confronted with a number of global challenges, which are driving the company to expand its operations internationally. The countries in which the Company conducts business and the suppliers with whom it collaborates influence the competitiveness of the company. The characteristics of the countries in which the Company sells to clients have an impact on the demand for the Company’s activities as well.

Furthermore, the features of the nations in which the Company has business partners that supply supplementary services and goods impact the Company’s productivity and customer attractiveness. Finally, a competitor’s competitive performance is influenced by the characteristics of their nation. The headquarters of Samsung’s subsidiaries can be found in various locations worldwide. With economies of scale actively being used, the product range contains modifications tailored to the Company’s country (Johansson, 2010).

Strategy Implementation

Organizational design

Samsung is divided into three divisions: Consumer Electronics, Mobile and IT Communications, and Device Solutions. Consumer Electronics is one of Samsung’s three divisions. The organizational structure of the company is divided into divisions. The decision to adopt a divisional organizational structure is in response to Samsung’s broad range of products and services, as well as the need to differentiate between them. When managing each division’s product development, marketing, and other aspects of the business, product characteristics are taken into consideration as well. Decentralized decision-making in a flat organizational structure is in contrast to centralized decision-making, which occurs when decisions are made at the top and then passed down to lower levels of the organization. If regional divisions were organized in this manner, they would be better able to respond to emerging operational challenges (Jung, 2014).

The organization sets objectives and devises a plan to achieve them. As a result, the organization’s structure should support the implementation of the strategy. There must be an alignment between strategy implementation and the intended organizational structure. A strategy’s fit with its design impacts strategic execution and subsequent organizational success. The scope of available resources and the degree of geographic variety dictate the necessary organizational structure. Centralized coordination would be ideal for a multinational company’s goal of selling highly standardized items with little localization in the target market. The opposite is true: a decentralized organizational structure is better suited to the exploration and start-up stages of innovation, allowing for greater creativity and interaction amongst many departments of different functional types.

Corporate governance and business ethics

When it comes to Samsung, you can count on them to provide accurate information, treat everyone with respect, and abide by the rules. As a result, its high ethical standards are well-known (Tutor, n.d). As a result of Samsung’s business ethics, people can handle moral dilemmas. Samsung’s righteous judgments result in a happy workforce, strong sales, reduced regulation costs, more customers, and high goodwill.

Similarly to all strategic planning, the discovery and implementation of ethical principles must have the goal of fostering specific kinds of beneficial behaviors and results in the long run, which, when combined with other principles of corporate governance, can drive company performance. Cross-sectional coordination and interaction, as well as everyone’s participation in identifying common ideals and objectives that the entire organization works toward, are also required when it comes to concerns about business conduct (Jung, 2014).


Samsung is the leading mobile phone brand due to the high-end specifications of its devices. The vast majority of the audience consists of consumers and businesses. Even though Apple is the most formidable competitor, Samsung is catching up by concentrating on mobile features. The majority of Samsung customers has a long-standing relationship with the company and is likely to continue to do so in the foreseeable future. The appealing features of a Samsung mobile phone are an important factor in a consumer’s decision to purchase one of these devices. If the company has the proper product marketing mix in place, its sales will soar to new heights. Distribution, promotion, and pricing methods that are efficient can help businesses increase their sales and profits. With Samsung products, you can always rely on high-quality components and a well-designed product.


Johansson, J. K. (2010). Global marketing strategy. Wiley International Encyclopedia of Marketing. Accessed on February 27, 2022

JOSHI, S. (2020). SAMSUNG BRAND CONSUMER PREFERENCE. Accessed on February 27, 2022

Jung, S. C. (2014). The analysis of strategic management of samsung electronics company through the generic value chain model. International Journal of Software Engineering and Its Applications8(12), 133-142. Accessed on February 27, 2022

Soo, K. G. (2013). Vision platform: conditions of sustainable growth. Advanced Science and Technology Letters34, 42-45. Accessed on February 27, 2022

Tutor, M. A. External Analysis Report for Samsung Electronics. Accessed on February 27, 2022


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