Physiozone – Health and Wellness Clinic

Executive Summary

Physiozone is a patient-oriented dynamic process that has shown changes with time. The change has been Brought by the increased demand for quality services and technological advancement. The physiozone activities and operations involve the provision of physiotherapy to sportsmen and women, physiotherapy to old people in society, rehabilitation of sports persons, and awareness programs to the people. Physiozone involves keeping patients and people free from damage and pain and creating a way to handle their issues. Physiozone involves some activities as it is diversified in the ways its ways are. One of the diverse activities of physio one is physiotherapy, mostly done on the injured and in pain sportspeople. It is also done on any individual whose parts are paining. Physiozone helps to cater to several problems, which are not limited to muscular injuries and chronic pain management. The other service in the physiozone is rehabilitation services to those injured and ensure that their conditions are well taken care of.

GEMBA report

This report shows the overview of the physiozone business and the observations made for the business. This is aimed at showing the operations of the activities and the experiences of patients who go through physiotherapy.

The observations made are that there is a lot of focus on the patients and their services. Once a patient gets to the facility for the services, they are fully catered for and served well to ensure that their matters are addressed. They are given the very best quality services. The physiozone business contains qualified and well-trained individuals to deal with the cases; they are experienced in producing the best services to the patients, bringing to their satisfaction. The other observation made us that the physio one business has the best facilities and machinery required by the doctors and patients. This attracts a large number of patients and ensures high-quality services.

Physiozone is dedicated to providing exceptional services in the medical and health industries. It is focused and dedicated to achieving personalized and accessible healthcare services to the people and the entire community. We are to achieve this through the strategies we have laid out and others that we continue to lay out to ensure quality health services to the people. Our vision revolves around providing sustainable healthcare services to people through diverse medical services. Our vision is to ensure that healthcare services reach many community members. We are open to the provision of more diverse services through more innovation in the field of medical health care.

Proposed Objectives

Our main objective as consultants to Physiozone is to help them expand the practitioner’s base for their activities. This will be achieved through market analysis and research in healthcare services. We will help seek investors and partners with similar goals in healthcare and other healthcare services. We also look for international organizations that deal with health care services rather than governmental ones. This is to create a network for us in the health care services. The network we are looking for is to get innovations and developments in healthcare services and adapt them to our facility. Our other objective is to look for more skilled and experienced staff for the organization (Bhat et al., 2023). This will help them acquire more talents and skills to help us attend to our clients and patients and ensure they provide more quality services. We aim to enhance their services and improve even the diverse services the facility offers through interactions in the market by already established healthcare providers and international non-governmental organizations dealing with healthcare services. We also aim to look for more. Our commitment and take on the benefits will help improve healthcare, offering a unique blend of expertise, experience, and convenience. We are on this journey to improve the healthcare industry and the lives of people in the community we serve.

Physiozone also aims to enhance patient education and engagement. To win and help customers in the healthcare industry requires engagement and education with the patients. We aim to educate our people on the diseases in the community, the causes of the diseases, and how to maintain their health in the community. We also aim to educate the people in the community about disease conditions, treatment options, and measures that patients can take to avoid contamination by diseases in society.

Our other objective now is to optimize treatment by using machines in technology. Physiozone is open to innovations and technology as long as they positively impact health care services to patients. We also aim to establish electronic health record systems that will ensure that our systems record and preserve patient information. This will help to improve our service delivery to the people as a patient’s information and health history will be kept to help in future diagnoses.

A short solution to the company

Physiozone aims to provide quality, diverse services to the people; however, it faces challenges in its journey to achieving this. The healthcare services provider should adopt some strategies as a solution to their problems and ensure that they realize their goal and achieve more. Physiozone should continue to thrive and establish a good connection with its customers. The healthcare provider can achieve this through the establishment of accessible healthcare units. It can diversify its facilities to be many all across Canada in all major towns and small cities and ensure that in every district there is a main facility. Physiozone can also improve on this by diversifying its services across the globe across different countries. By this, it can achieve the objective of increasing its market size and providing services to a large consumer base. It can solve its challenges by laying out several market strategies that bring patients and the facility close. The organization can bring into this closeness by even bringing in online sessions that are available in 24 hours in all seven days. The online sessions can have commitments with the trained doctors and provide the services needed for the people. Rehabilitation services can easily be achieved through this, where customers and patients can be handled at the comfort of their place. This online process can bring closeness between the organization and its patients. The organization should set up more facilities in different locations that are close to the people; it should set up various branches around the country to ensure that it reaches the people even in different provinces (Thakkar et al., 2023). The area should also have the high purchasing power to ensure they can afford physiozone service.

Physiozone can also recruit more staff from the community as part of community involvement. This can be done through sponsoring capable and bright students who can be educated and trained to work in the society. This has two advantages to Physiozone; one is that it can ensure that it gets the right qualified professionals and can act as a community development project. This creates a good picture of the health care service provider to the people, thus attracting more customers. This helps to market and increase the market base for the organization, ensuring that it keeps and will continue growing. Physiozone should also introduce online sessions with its existing patients and ensure they can access the practices at all times. It can provide a mechanism through which they can use online methods where a patient can book an appointment with a medical practitioner online and have a direct conversation on matters related to their health. Physiozone can also create awareness of its existence in the market by advertising and marketing itself to the people through its social media platforms and through posters. This can help to increase its market share in the Canadian market and in other markets. Physiozone can also start the voluntary services to the people and provide rehabilitation services to the people for free for the first time. This can help create a good market base for its customers in a way that can create a pipeline for more clients in the future for Physiozone. This can also create a good image for the Physiozone.

After applying all the above strategies, we would also offer them a plan to improve and manage their online presence more effectively, reinforce their digital marketing plan, and help the business to enhance their SEO platform.

Steps to take to pursue the objectives

We recommend Physiozone to create an engagement policy with its patients and other potential market customers. The following are the steps to take in the implementation phase of the objectives:

The other objective that Physiozone plans on is the adoption of technology integration systems that collect the patient’s information and record it for future reference. The technological machines are electronic health records and telehealth machines. They help integrate patients’ data and thus offer the best patient service. The plan for this objective is as follows:

We would also advocate for continuous professional development for the practitioners. This ensures the organization’s practices have up-to-date information on health matters and diseases. The following are some of the steps in the implementation of the objective.

The other objective of Physiozone is to improve patient access and convenience; this is meant to make it easier for all patients across the country to have access. The following are the steps to take in the implementation of the project:

Health Care Services – Global Standing

The healthcare services across the globe is a growing one and thus increases the demand for health services consultant. The market size in revenue is valued at $ 10.30 trillion as of 2023 and is expected to grow to $ 21.06 as of 2032. The healthcare service market is expected to grow at a CAGR of 8.27%, which shows a high demand for services in the industry.

Proposed business models for Physiozone.

The business should have models that guide its operations and customer service provisions. The following are the proposal models that Physiozone can take in the market.

1. Health care subscription model

The organization can introduce subscription modes for the services that it gives to its customers. Customers can be subscribed to certain services or services the organization provides. In return, the customers can pay a monthly or an annual subscription amount. After paying the subscription amount, the patients can access the organization’s services with no limit. To make this model work, Physiozone can develop a customized subscription model through which patients can pay an amount that they feel okay with and only for the services they may need and not all. This can help ensure that all people and patients are included in the program. The subscriptions can also be on an online base, where health information can be freely given to individuals who have subscribed to the facilities plan.

2. Partnership model with employers

Physiozone can develop a model through which its practitioners can be trained and their knowledge increased to help provide quality services to the customers and patients. This model partners with other employers who want their staff trained and their skills developed. The organization can contribute some capital that it can contribute to other employees to be able to hire the training services the employees.

3. Technology Adoption Model

This is another model that the health care service provider can adopt in its operation to improve the running of the business. This is to be achieved through a leverage telehealth platform, a technology that records patients’ data for future reference. The model involves Physiozone contributing and purchasing new innovative technology that can help grow a business.

Proposed Business Structure

Integrated health and wellness services are one of the business structures that the organization can adopt. This involves a combination of both health matters and other interrelated wellness services, which can contribute to the success of providing better health for patients. The organization can invest in wellness services, such as nutrition offerings and health care services to the people. This will help increase the market base for its service to the people (Thapa et al., 2023).

Network with specialized practitioners is another business model that we propose Physiozone adopt. This involves connecting with other healthcare firms with skilled healthcare service providers. The international health organizations’ partnership can also help the organization attract specialized practitioners.

Customer Relationship Management (CRM) Enhancement

A CRM system can greatly assist in managing customer interactions, improving patient relationships, and enhancing overall efficiency.

CRM Software Recommendation: Salesforce

Reasoning: Salesforce is a widely recognized and versatile CRM platform that can be customized to suit the specific needs of a healthcare and wellness clinic like Physiozone. It offers a range of features to effectively manage patient interactions, appointments, communications, and more.

CRM Implementation Plan

Activities in the Social Media

Modern technology has raised the need for social media engagements and plays a significant role in marketing an organization.

Physiozone can develop several social media handles that can help reach a specific audience in the country. We propose using Facebook, Twitter, and Instagram to market their services and create awareness of their existence. They can offer educational posters on their social media platforms and participate in crucial topics on matters of health to promote their brand. Engaging with followers and collaborating with influencers can also add value in enhancing their marketing presence.

E-commerce features built for the business

Defining the features of e-commerce for a physiotherapy clinic involves identifying the specific functionalities and services that can be offered online to enhance the clinic’s accessibility, convenience, and overall customer experience. The following are some essential attributes to take into account for an e-commerce platform designed for Physiozone.

• Online Appointment Booking
• Patient Registration and Profile Management
• Telehealth and Video Consultations
• Online Payment and Invoicing
• FAQs and Live Chat Support

Product service diversification

Physiozone has diversified its services, providing a large surface for delivering services. Its specialization in registered massage, physiotherapy, acupuncture, active rehab, registered counseling services, and reflexology, among others, invites many consumers as they may have different challenges. The health care firm should continue providing diverse services, add up more, and ensure they provide the best quality services.

Onboard a nutrition Consultant: The well-being of many patients can be guaranteed if Physiozone benefits from the cooperation of a nutrition consultant.

Programs for enhancing athletes’ performance: This service will target athletes, gym coaches and sportsmen.

Ergonomic evaluation for companies: One of the areas that Physiozone can expand its operation is to provide ergonomic evaluation for companies and businesses employees to avoid long hours sitting behind desks problems. This service needs accurate planning for marketing.

Telephone and virtual sessions: Physiozone can benefit from this service a lot. Since the business already cannot have branches in other locations in Metro Vancouver, this service is beneficial for patients from other locations, particularly elderly people who have problems driving or walking long distances.

Market expansion

Physiozone should introduce more health care services on top of the already existing ones. The firm should also grow by establishing more branches in areas with more people and fewer healthcare service providers. It can also continue its growth by providing quality service to the people, which can attract more customers. A few recommendations are as follows:

Partnership: Form partnerships with complementary businesses to cross-promote each other’s offerings. This can extend Physiozone’s reach to their customer base.

Telephone and virtual services: To reach the segments who are living far away from the clinic and have problems driving long distances and mobility issues.

Multilingual Services: Since Physiozone started its operation about 9 months ago and cannot launch other locations, hiring physiotherapists from other nationalities can guarantee its market growth.

Segmentation: Segment target audience based on factors like demographics, behavior, or purchase history. This allows you to create personalized promotional messages that resonate with each segment.

Digital Marketing: Physio Zone should work on its digital marketing, specifically SEO (Search Engine Optimization), to improve their digital social presence. SEO can help in increasing organic traffic, higher visibility, better user experience, and cost-effective tools for all digital businesses.

Promotion Strategy: Expanding market reach and growth using effective promotion strategies is essential for business success. The use of Multi-Channel Marketing, Digital and Content Marketing, limited-time offers, and loyalty programs are a few ways in which Physiozone can expand its market presence and drive business growth.

Financial Goals

Incorporating a business-like Physiozone within a short period may not have an exact financial goal. Due to uncertainties in operations and relevant costs, it becomes crucial to seek professional financial advice. Small businesses may not employ experienced accountants, leading to potential challenges in handling financial matters effectively. While the current operation might achieve breakeven, it may not generate enough revenue to cover the initial costs. To ensure a successful financial trajectory, businesses must prioritize sound financial planning and seek expert guidance to navigate potential financial pitfalls and pave the way for long-term sustainability.

The primary objective of this business venture is to achieve breakeven for its operations, where revenues match expenses. The second stage involves recovering the initial investment made at the outset. In the third stage, the budget will be evaluated to plan for future expansion, with two options being considered: capital injection by partners or loan financing. Additionally, the possibility of seeking government grants and subsidies will be explored. In the fourth stage, critical assessments of market growth, turnover, marketing strategies, operating costs, and financial expenses will be conducted to ensure the realization of required returns on investment. Finally, in the fifth stage, the expansion plan will be executed with sufficient funding in place.

Financial Forecast and Plan

Based on the information available on its official website and the resources available, we conducted a three-year budget forecast and profitability analysis. The details flow, and budget details are enclosed in Appendix 1. Physiozone has a fixed operating cost of approximately CAD $20,000 per month, maybe lower; the substantial portion of its operating cost would be the variable cost, which would based on the service provided to the patient. It is notable that to achieve its break-even point, the occupancy rate on the current capacity must be achieved at 48%. Moreover, the critical point to note is that the stability and growth of its revenue would be the key to its sustainability; the success of its strategic plan in marketing and motivating the human resource would be the keys that the financial focus should be aligned to those strategic planning.

According to Mr. Mani’s (Business Owner) interview, the current occupancy of its booking has achieved 80% after 6 months of operations. If the bookings are maintained at that level during the second year and achieve 100% occupancy rate in year three, Physiozone can distribute its profits by recovering the initial investment paid within two years. In motivating its staff and partners, it is supposed to allocate a significant portion of the pay for the bonus and dividends to working partners. In the short run, the surplus is supposed to be invested in CRM and Technology advancement, as mentioned in our proposed model, and contributed to the partners that maintain the human talent. After 3 years, the current capacity is achieving saturation with significant capital reserve; Physiozone can perform a preliminary budget on its expansion plan, such as opening a branch or acquiring more facilities that increase its market competitive power.

Branding Strategy

Recruitment of highly skilled staff is one of the strategies that Physiozone can apply to brand itself and remain competitive in the market. We propose an adoption of recruitment of highly experienced and skilled staff in the organization. This can be drawn from partnerships with other healthcare service providers and other international healthcare service providers (Mohan et al., 2023).

The other branding strategy for the physio zone should be the adoption of innovative ideas and technology into the business. Adoption of telehealth technology and electronic record systems for the health care firm can make the provision of the services unique from other healthcare service providers. Virtual consultations can be adopted and connected with the subscription model to help in creating uniqueness in the service delivery.

Physiozone can also brand itself through cultural stands and policies where it can adopt a culture where it respects all cultural groups. This can make it to be welcomed and accepted by all cultures in the community and environment.

Marketing Strategy

The physiotherapy business is a big one across the globe, with its market size in revenue valued at $ 19.9 billion as of 2022. The market has grown in 2023 and is valued at around $ 20.9 billion. This shows the high need and demand for the services by people across the globe. In Canada, the market size for physiotherapy services is valued to be around $ 4.2 billion as of 2022. The revenue has increased in the year 2023 and will keep on growing. The number of consultations for physiotherapy across the globe in Canada has risen by 7%, meaning that there is high demand for the services. The market is expected to grow by a CAGR of 6.95% until 2028. There is a limited number of physiotherapy professionals in Canada, and this brings the market share of Physiozone to greatness.

Website Optimization: Using new programming techniques to place the clinic’s website on reputable search engines’ highest and most visited pages.

Content Marketing: Creating and creating content related to the type of activity of the clinic, as well as creating animations and educational videos related to the same topic and providing current scientific articles that can be a good guide for the audience and have a visual, thematic and content appeal for the followers.

Social Media Presence: In today’s world, where at least a quarter of people’s time is spent in spaces related to the Internet and social and mass media, all of their advertising power and energy should be spent on introduction, services, and branding.

Email Marketing: We must have a list of our target people, that is, the patients of the collection, so that we can communicate with them and inform them about the clinic’s news and encourage them to use the services again.

Customer Reviews: Exactly today, one of the most significant assets of a collection or company is maneuvering on this topic, that is, customer comments. Physio zone can get into this by creating a customer feedback system where its customers can leave comments on the services provided. This can be done through an online review on the website or through physical suggestion boxes.

Patient Referral Program: Consider a general and regular plan to introduce new patients to the clinic through previous patients.

Competitors

The fierce competition encircling Physiozone makes it extremely difficult to attract new clients or customers. A significant barrier to PhysioZone’s expansion into the market is the existence of developed and well-respected clinics like Amari Physio and Massage, Surrey Chiropractic & Physiotherapy, Synergy Rehab Central, Pure Life Physiotherapy, All Pro Physio, Surrey Sports Physio, Lifemark Physiotherapy and Prana Physiotherapy.

Amari Physio is a Physiozone competitor; it has the strengths that enable it to have a competitive advantage in the market. It offers diversified services in physiotherapy and massage services, hence attracting a larger number of clients than Physiozone to Massage services. It has a wide range of services for managing pain of the patients and rehabilitation to recovery. Its only weakness is that it is limited to its local area, unlike Physiozone, which has established itself in the country.

Surrey Chiropractic and Physiotherapy is another Physiozone competitor. The advantage that makes it competitive in the market is that it offers chiropractic and physiotherapy services, unlike Physiozone, which does not offer chiropractic services, gaining an upper advantage over the others. Its weakness is that it is not well-specialized in physiotherapy services and may face competition from other competitors that have specialized in physio one.

Synergy rehab central competes with Physiozone with its competitive advantage being that it offers comprehensive, holistic rehabilitation and physiotherapy services in a specialized manner more than its competitor. Its services are generally cheaper as compared to its competitors, which makes it a stronghold for its operations.

Lifemark Physiotherapy is a competitive firm to Physiozone due to its large healthcare network, providing a wide range of markets and facilities for services. It has a well-established base with a lot of locations showing its interactions with the market.

There are some rivals in the market which has huge market share because they have been operating in the market for a long time, which gives them a competitive advantage over other clinics. They have the reliability and confidence that new competitors like PhysioZone find challenging to get due to their longstanding reputation and clientele. Surrey Chiropractic & Physiotherapy and All-Pro Physio are the closest rivals of PhysioZone due to their large market share and their different services at the same price as PhysioZone is charging to its clients for its services. Due to this highly competitive marketplace, PhysioZone’s quest to win over new clients is, in fact, difficult, but it is possible to capture new markets by implementing and developing goals and pathways. Furthermore, it can be done by focusing on some pain points of potential clients to get a competitive advantage in the market.

Moreover, the secret is in realizing the fact that despite the market competition, there are chances for growth and development by providing outstanding value and excellent consumer services that connect with customers and significantly set Physiozone apart from the competition.

Competition Strategy

In order to thrive in a highly competitive physiotherapy industry in Surrey, there is a need to develop a comprehensive competition strategy that leverages its unique strengths and opportunities. The clinic’s main value stemming from personalized and compassionate care, along with the SMART care system, sets it apart from competitors. Therefore, by focusing on these differentiators and strategically addressing weaknesses and threats, the company will be able to position itself as a leading healthcare provider in the region.

Emphasize personalized and compassionate care: Physiozone’s commitment to personalized and compassionate care is its core strength, which has allowed the clinic to build strong relationships with clients and tailor treatment plans to individual needs. Thus, implementing a customer feedback system to measure patient satisfaction as well as making improvements based on feedback can further enhance the patient experience (Perreault et al., 2014). This will help foster customer loyalty together with positive word-of-mouth referrals.

Capitalize on the SMART care system: The SMART care system is a unique approach by the clinic that helps clients set specific, measurable, attainable, relevant, and timely goals for their rehabilitation. Physiozone should actively promote this system through marketing efforts as well as incorporating patient education materials (Kostopoulos, 2021).

Expansion and diversification: Physiozone should explore the possibility of expanding its physical footprint by opening a new clinic in a different area. This calls for strategically choosing a location with a similar target market and demographics in order to tap into new customer segments and increase its reach.

Differentiation Strategy

In order to further enhance its position in the market, the health and wellness clinic can implement a number of differentiation strategies.

Offering specialized rehabilitation programs: The clinic can achieve this milestone by expanding its offering to include targeted programs for various conditions such as sports injuries, neurological rehabilitation, or post-operative recovery care. The whole patient journey can be designed in such a way that optimal results are realized by the patient. As such, this will put a brand image out there that Physiozone’s expertise and commitment are the epitome of quality care (McTague, 2017).

Exceptional patient experience: Physiozone can differentiate itself by delivering an exceptional patient experience at every touch-point with its customers. To achieve this milestone, they need to provide a welcoming as well as a comfortable clinic environment, emphasize the staff to be friendly and attentive while caring for patients, and ensure that there is an efficient appointment scheduling process. Such a patient-centric approach where clients feel valued and cared for throughout their wellness journey can lead to increased customer satisfaction and business growth.

Community engagement and education: Physiozone can brand itself as a thought leader in the physiotherapy and wellness space, which will further differentiate the clinic. This can be achieved by actively engaging with the local community by participating in educational workshops and health-related seminars. On the other hand, sharing valuable content, such as injury prevention and rehabilitation insights, on its website and social media pages can position the clinic as a reliable source of information and expertise.

SWOT Analysis

Strengths

S1-Professional Experts: Physiozone has an expert team composed of experienced and highly skilled practitioners, especially for their core business, physiotherapy, where the two doctors both have doctoral degrees and multinational educational and long-term working experience, which is not typical in the industry. Physiozone enjoys a high reputation from its clients for its exceptional services. This positive word-of-mouth is a precious asset for a service-based business such as Physiozone.

S2-Comprehensive Services: Despite being newly established and relatively small, the business offers a wide range of healthcare services. The diverse business scope enables the clinic to cater to various healthcare needs, so customers can find nearly all the services they need in the clinic.

S3-Strategic Location: Physiozone is located in the central area of Surrey, where the high-density residential and working population made it easy for the clinic to access an extensive potential customer base. Furthermore, Physiozone is benefitting its position within a medical clinic, which allows for referral possibilities.

Weaknesses

W1-Limited Treatment Space: Due to the high rental cost and other reasons, Physiozone has only three treatment rooms. The limited operating space restricts the clinic’s expansion by providing more services or accommodating further therapists.

W2-Limited Timing for Management: Except for the daily operation the clinic manager handles, other essential functions such as marketing, website, and social media management are all managed by Mr. Mani Thandalia, the owner, who is a therapist in Physiozone and other clinics. Mr. Thandalia is striving to balance work and family life, which made his time and energy for clinic management a challenge for the growth and expansion of the business.

W3-Weak Marketing Abilities: As a newly established clinic in a competitive industry, high-quality marketing management is critical to the clinic’s success. The lack of referrals from the clinic made the marketing challenge more severe. In contrast, in Physiozone, no experienced marketing staff is available, and Mr. Thandalia, who is dealing with the task in his limited free time, has little expertise in this area. The weak marketing has become the bottleneck of the clinic’s success.

W4-Limited Financial Support: Physiozone can afford CA$200-300/month in marketing costs, including improving its website and social media and initiating marketing activities. The weak financial support for marketing limited the choices of marketing tools and campaigns, which may slow the speed of customer base construction.

Opportunities

O1-Rising Healthcare Demand: A rising demand for rehabilitation and therapeutic services is expected in the following years because of the increasing elderly population and growing focus on health and wellness (Passalent et al., 2009). Serving in this industry, Physiozone is facing a favorable growth opportunity in the coming years.

O2-Expansion Potential at lower costs: Physiozone plans to expand the clinic’s services to include chiropractic care, reflexology, and clinical counseling. These extensions can attract a broader range of clients. The clinic is considering moving to a cheaper location in the same community, which will help to lower the cost while generating additional revenue. Furthermore, the expanded operating spaces in the same area can facilitate business growth while retaining existing customers.

O3-Collaboration with Local Businesses: Physiozone’s strategic location in a high-density area offers opportunities for cooperation with local gyms, sports clubs, and community centers. The planning to stay in the same community will help to improve such partnerships, which can lead to cross-referrals and help the clinic reach a larger client base.

Threats

T1-Intense Competition: Physiozone faces significant competition in Surrey. Around its location, several well-established competitors have more extensive customer bases and longer operating histories. Attracting and retaining clients in this competitive environment is challenging for the clinic.

T2-High Demand for Practitioners: Demand for practitioners in this industry has been growing rapidly in recent years, around 19%, which has made attracting and retaining high-quality employees a challenge for Physiozone.

T3-Economic Factors: The high-interest policy in Canada has slowed the economy significantly. The risky housing market condition and the economic fluctuation have shown a negative impact on consumers’ spending willingness, including healthcare services, potentially affecting Physiozone’s profitability.

Conclusions

Physiozone can grow its operations and activities in the market by bringing in new strategies that are competitive in the market. There are already established firms and organizations providing similar services to the people. It should, therefore, equip itself with the best strategy that beats its competitors. It should focus on quality service delivery and at a favorable prices for its customers. It should also establish itself in different locations across the country and try to win the market in a large geographical location. Physiozone should plan for itself, budget for the required needs, and ensure that the requirements will promote the activities and business of the firm. Physiozone well plan and deliberations will greatly contribute to its success and winning against its competitors in the market. Physiozone should also brand itself in a unique mean that ensures that it is known by all in society. It can also win in the market by employing the best marketing strategy, like advertising through the media and through posters. Physiozone allocations of the suggestions and plan will contribute to a large market for the business.

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Apendix -1

Figure 1.1

Figure 1.2

Figure 1.3

Figure 1.4