The paper focuses on the analysis of entrepreneurship and entrepreneurial aspects from the perspective of a management setup. Successful Entrepreneurial factors include commitment, whereby an individual should dedicate themselves to what they are doing. It is a decisiveness whereby individuals should be able to make perfect decisions faster and team building. Under that, an individual is expected to be supportive and be able to embrace togetherness when working with fellow employees. For an organization to execute its practices flawlessly, it must develop unique styles, such as incorporating music while advertising products. Experts describe music and business as closely related in that they must work jointly to deliver the best. Music is defined as art, and art is described as the way to evoke an individual’s emotions and desire development.
On the other hand, business or entrepreneurship is referred to as an aspect of using the power of art to execute its services. Relating the two concepts shows that business depends on the efficiency of art for it to be effectively implemented. The artist to be used for the analysis is the White stripes.
Incorporation of Art in Marketing
Research reveals that artists are useful in organizations. During organizational advertisements and marketing, campaigns music is usually required to capture the attention of the target customers. The creativity of an artist may be used to deliver an enticement message to the target customers during the marketing of a product. Artists just like entrepreneurs must develop a product idea they wish to sell to customers (Mantie, 2022). The artists then need to choose a style of delivering the product to the market. An artist must be creative and innovative enough to develop a product with outstanding features compared to competitors. Just like any different business environment, customer preference changes with time. Therefore, artists need to be consistently flexible to deliver products that cater to the customers’ needs. Artists have an essential role not only in organizations but also in society at large. The artists help communicate what the community goes through and motivate individuals in society to be more responsible.
Art can be incorporated into entrepreneurship in several varied ways including the development of a new market tactic. Music can be used in organizations especially during public rallies to communicate specific information about the organization in music form. Experts reveal that business and music are connected and that each of them needs the other for it to be effective. Both an artist and a business entrepreneur must be creative and master all the market trends and changes so as to deliver products that best suit customer needs. A good artist usually conducts analysis and identifies who are his or her target audience, after audience identification, the artist then examines what the target audience prefers and then designs their songs and music based on the tastes and preferences of their audience.
Influences of Art on Audience
Music is an art, and art is described as the way to evoke an individual’s emotions and desire development. Business is referred to as an aspect of using the power of art to execute its services. Relating the two concepts shows that business depends on the efficiency of art for it to be effectively executed. Most businesses have opted to go a step further and incorporate music in their product production process to sell the brand of their products. In some cases, organizations adopt specific music and incorporate them into their products for easier identification of their products by the customers (Psomadaki et al.,2022). One example is Samsung company, which uses the song “Seven Nation Army by the white stripes” as an identification to identify Samsung mobile phones (Farraz, 2022). Samsung used the strategy to attract more customers and to identify their products so that a customer may identify their products from other products in the market.
One of the most aspects of music entrepreneurship is creating an audience for the music. The audience can be influenced through music consumption. Most listeners have specific music preferences that are determined by their own experiences. For instance, a younger audience may respond positively to pop music, while an older audience may prefer more classical pieces. The music may appeal more to a particular group than others. The White Stripes, a combination of Mississippi Delta, folk, punk, and country blues, can appeal to a wide range of audiences. Therefore, marketing Samsung galaxy could be easy as it reaches many audiences. Artists can influence listeners to purchase their products by placing advertisements in magazines and other media sources. It is a way of getting the audience and responding to their questions and concerns. Interacting with fans regularly ensures that music remains relevant and continues to appeal to a broad range of audiences.
The Role of White Stripes in Marketing
The white stripes played a vital role in marketing the Samsung galaxy. The song was used to identify the Samsung galaxy brand from other brands in the market, thereby giving Samsung a competitive advantage over its competitors (van, Opree, & Cartwright, 2022). The song was incorporated to arouse the emotional state of the target consumers and develop their urge to purchase the product. As a result, the strategy helped Samsung strive through the market to a broader range. Music is a form of developing emotional attachment with people (Váradi, 2022). Therefore, using music in organizational advertisements helps create emotional connections between the organizations and the target customers, making them buy products.
Findings
There is no doubt that music significantly impacts individuals and society. It can provide people with a sense of community, self-expression, and escapism. Additionally, music can have a positive impact on well-being. However, for the long-term growth of the music industry is imperative that artists can monetize their talent and build a sustainable career as entrepreneurs. In the past, artists have traditionally relied on record labels to help them develop their music and gain an audience. However, the rise of digital platforms like Spotify and YouTube has made it easier for independent artists to build their audiences and income streams.
The internet has created many new and exciting opportunities for artists to connect with fans and market their business. Like White, Stripes did by advertising Samsung galaxy. It is essential to build a sustainable career in the music industry. Also, increasingly important for artists to develop a solid online presence and become active online marketers. Research has shown that artists today realize much potential in starting their businesses rather than relying on a traditional record label. Artists like White strips build their brands by setting up their websites and social media accounts.
Conclusion
Artists are valuable aspects of society as they not only help pass practical educative knowledge to people in the community but also help during the corporate marketing of products. Music is used to persuade the target customer into buying the products. Recently, most organizations have preferred adopting specific themes and incorporating them into their products for easier identification of their products by the customers. For instance, Samsung company uses the song “Seven Nation Army by the white stripes” as an identification to identify Samsung mobile phones. The strategy was used to persuade customers to buy their products. The design also helps attract more customers and identify their products so that a customer may identify their products from other products in the market.
References
Farraz, M. R. (2022). Persuasive Techniques Used In Samsung Galaxy Smartphones Advertisement On Youtube: Based on Samsung. Com Website Smartphone Released From 2018-2020 (Doctoral dissertation, UIN Sunan Gunung Djati Bandung).
Mantie, R. (2022). Struggling with good intentions: Music education research in a “post” world. Research Studies in Music Education, 44(1), 21-33.
Psomadaki, O., Matsiola, M., Dimoulas, C. A., & Kalliris, G. M. (2022). The Significance of Digital Network Platforms to Enforce Musicians’ Entrepreneurial Role: Assessing Musicians’ Satisfaction in Using Mobile Applications. Sustainability, 14(10), 5975.
van Reijmersdal, E. A., Opree, S. J., & Cartwright, R. F. (2022). Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos. Communications, 47(1), 93-113.
Váradi, J. (2022). A review of the literature on the relationship of music education to the development of socio-emotional learning. SAGE Open, 12(1), 21582440211068501.
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