Factors Influencing Chinese Consumers To Make Impulse Purchases in the “Oriental Selection” Live Broadcast Room
Chapter 1 Introduction 1.1 Research background Due to the arrival of 5G technology and the progress of big data, webcasting platforms have become an important medium in China’s online interaction landscape. These platforms provide interactive and dynamic experiences that closely resemble real-time web content. This setting has given rise to a new paradigm in business: live-streaming ... Read More
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