Internationalisation Strategies: Platform Firm vs. Traditional Production-Based Firm
Introduction According to Cho (2003), different businesses utilize different internationalization strategies to transcend operations in various jurisdictions. An important difference distinguishing the approach towards internationalization of the platform firm against the traditional production-based firm is that platform companies, through their digital platforms with network effects and data-driven business models, epitomize the cornerstone leading to rapid ... Read More
Pages: 10 Words: 2748