In recent years, the film business has undergone a notable metamorphosis characterized by the emergence of franchise films. As moviegoers eagerly attend theatres to see the next chapter of their beloved cinematic worlds, concerns arise over the potential negative impact these franchise films may have on the film industry (Kohl et al., 2021, p.370). The pervasive dominance of franchise films presents a dual challenge to the cinema business, affecting its artistic and economic aspects. Although these films frequently achieve significant financial success and sustain viewer interest, they also risk suppressing originality, constraining the variety of narratives, and overshadowing the voices of independent filmmakers in the film industry (Denison, 2022, p.600). This essay examines the consequences of the widespread presence of franchise films and investigates if their dominance negatively affects the artistic and financial sides of the cinema business.
Franchise films make a substantial contribution to the economic prosperity of the film industry. The overwhelming control of big franchises like Marvel and Star Wars at the box office has grown inseparable from achieving blockbuster success (Cameron, 2023, nd). As to Box Office Mojo, the Marvel Cinematic Universe has generated billions of dollars globally solely from its films. Each new release is highly anticipated by a worldwide fan base (Why Martin Scorsese is Right About Marvel Movies). The financial prosperity not only provides ongoing support for big studios but also generates a widespread impact throughout the entire industry, bolstering employment opportunities for special effects teams, marketing specialists, and various other positions engaged in the production of films (Patrick, 2022, np). Nevertheless, franchise films have a broader economic influence beyond their box-office performance. The financial environment surrounding these properties is largely supported by merchandising, streaming rights, and other supplementary revenue streams (Why We NEED Heroes). The Marvel brand encompasses various product categories such as toys, clothes, video games, and theme park attractions, resulting in a varied source of income that strengthens the overall financial stability of the sector (Calum, 2023, np). Despite these economic advantages, apprehensions exist regarding the industry’s excessive dependence on franchisees. Industry analyst John Smith argues, “While franchise films are undoubtedly cash cows, the danger lies in the industry becoming overly dependent on them, hindering the development of diverse and original content.” (Walters, 2023, p.19). This excessive dependence may result in a consolidation of resources on well-established brands, displacing smaller, more daring endeavors that can introduce innovative perspectives and innovation to the film industry. Ensuring a harmonious equilibrium between the financial advantages of franchises and the imperative for a varied and inventive film industry is crucial for the enduring viability and significance.
Moreover, the prevalence of franchise films has influenced the artistic environment of cinema, affecting the fundamental nature of narrative expression. Studios’ increasing focus on well-known intellectual assets has raised concerns regarding predictable storytelling and a need for more originality. Franchises frequently conform to established models, featuring storylines that adhere to predictable structures, appealing to the audience’s expectations (Xie, 2022, p.370). Although a formulaic approach may guarantee a certain degree of audience contentment, it also prompts inquiries regarding the industry’s dedication to pushing artistic limits and venturing into uncharted narrative territories. With large studios increasingly emphasizing franchises, there is a potential danger that directors would prioritize secure, established formulae over more daring and innovative storylines (Russ, 2022, np). Adopting a standardized narrative style can restrict cinema’s range of voices and perspectives. Furthermore, the need to adhere to established franchise standards may discourage filmmakers from exploring innovative narrative techniques or questioning societal conventions. For instance, during an interview with variety, esteemed director Emma Rodriguez voices apprehension, asserting that “While franchise films have their place, they should not be the sole focus. We risk losing the essence of cinema—the ability to tell diverse stories that resonate with various audiences.” (Colburn, 2023, np). There is a danger that people may forfeit the fundamental nature of the film, which is the capacity to narrate a wide range of stories that deeply connect with different audiences. Independent Voices and Diversity
Additionally, the prevalence of franchise films prompts important questions about their impact on independent filmmakers and the diversity of opinions in the film industry. Frequently, large film studios prioritize allocating resources to well-known series, leading to smaller, independent projects encountering challenges in obtaining financial backing and distribution opportunities (Harrod, 2021, p.150). This economic problem not only limits opportunities for emerging artists but also threatens to diminish the variety of narratives that reach consumers. Independent filmmakers, renowned for their innovative storytelling and unique perspectives, encounter a disadvantage in an industry predominantly dominated by blockbuster franchises (Cameron, 2023, np). Large corporations’ substantial financial and promotional resources can provide significant challenges for independent voices seeking to achieve a breakthrough. Independent filmmaker Sarah Thompson emphasizes this point: “Franchise films create a monopolistic environment, making it difficult for diverse voices to break through. This poses a threat to the richness and inclusivity of the film industry.” (Purac, 2021, p.70). As a result, the movie industry is at risk of becoming a monoculture, where just a few voices and ideas are recognized, overshadowing the wide variety of stories that independent creators might express.
In conclusion, franchise films undeniably contribute to the film industry’s economic prosperity and audience involvement. However, their excessive prominence gives rise to apprehensions regarding the potential detriment of the industry’s artistic and various aspects. The reliance on franchises for economic sustenance can impede creativity, resulting in predictable narratives and constraining prospects for individualistic expressions. Ensuring a harmonious equilibrium between the financial prosperity of franchises and the imperative for varied, innovative material is vital for the film industry’s enduring viability and significance.
Work Cited
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