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Sweden Macroeconomic Considerations Essays

Global Market Economic Evaluations

Mode of Entry The choice of an entry mode is most crucial to the consideration that concerns entry to the Scottish whisky industry – and this involves some critical trade-offs. An already established market presence, several well-known brands, and a strong customer base come with acquiring an existing distillery. Nippa et al. (2019) evaluated that ... Read More
Pages: 7       Words: 1746
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