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Sony’s Internationalization Essays

Sony’s International Expansion: Strategies, Challenges, and SME Insights

Introduction Sony Corporation is a diversified global enterprise established in 1946 in Tokyo, Japan. The corporation originated as a diminutive establishment specializing in electronics merchandise and has since evolved into one of the most expansive global entities in the electronics and entertainment industry. Sony has experienced international expansion and proficiently penetrated numerous foreign markets. The ... Read More
Pages: 16       Words: 4303
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