Introduction
Fitness and wellness are trends today; most people aim for products that will make their journey more efficient and effective. Gyms and fitness centers have equipped themselves with materials and equipment that most people and those aiming for long-term body goals keep fit. There is a gap in the market where people who keep fit at home and who want to keep track of their journey lack the equipment to do so. In the gym, a trainer and friends can keep one on their toes,, ensuring they participate in the fitness journey. A smart health tracker bracelet is a new product appropriate for people working out at the gym and from home.
Current Marketing Situation
The increase in awareness of healthier lifestyles has pushed many people to work out, exercising, and adopting healthier lifestyles. To keep track of their activities and wellness journey, most people need a product that can keep or monitor their day-to-day activities (Jin et al., 2022). The smart health tracker bracelet’s introduction fills this gap by allowing customers to keep track of everyday health activities by seamlessly integrating them into the client’s everyday routines.
There are preexisting products that keep track of fitness and wellbeing. For the smart health tracker bracelet to stand out, the organization will use different marketing strategies to inform, create awareness, and encourage people to purchase the product (Sullivan & Lachman, 2017). The different marketing strategies will include advertising through visual and social media. This product’s target group is mostly on social media platforms like Instagram, Twitter(X), TikTok, LinkedIn, and Facebook. The company will post the new product, description, and usability through the organization’s pages.
Market Description
The intelligent health tracker bracelet responds to the increasing demand for products that will improve users’ fitness and wellness journey. Demand is rising, and more people are picking on the health and wellness journey. To keep track of the process, an intelligent health tracker bracelet comes in with viable solutions (Li et al., 2021). This tracker uses technology to monitor and record the users’ activities matching the needs of the people. The smart health tracker adapts to the increasing demand for fitness and also makes it easier for the clients by integrating them into their everyday activities.
The market for this product is competitive with other preexisting technologies. Samsung and Apple have ventured into this technology with smartwatches and phones that track the activities of people and report on the fitness journey by the number of calories burnt, distance walked, and steps taken, among others (Li et al., 2021). However, the smart health tracker bracelet will take the upper hand in user-friendly ness by offering a better solution. The smart health tracker bracelet is light and integrates seamlessly into users’ daily activities. Unlike the watches, the bracelets can be worn anytime.
The target market of these smart health tracker bracelet is the fitness enthusiasts, people who value technology, and convince. The product will also take a long time for people who will purchase it to understand how it works. People with active lifestyles and those looking to improve improve being well-being art of the target audience (Li et al., 2021). The smart health tracker bracelet organization will use different channels to advertise and create awareness about the product to reach the target groups.
The product will also target an audience that requires affordability and durability. Compared to the pre-existing products, the intelligent health tracker bracelet will be accessible to people at a friendly cost (Li et al., 2021). The cost will also cater to its reliable features like water resistance and comfort. The design will also be sleek and light, making it easier for intended customers to purchase it and achieve comfort and style.
The organization will also use social media celebrities in the fitness field. Most people admire social media personalities; having one advertising the smart health tracker bracelet as a brand ambassador will influence the followers into buying the product. The social media pages will be kept active for activities like comments requiring a response (Li et al., 2021). Advertising the product will create awareness as well as increase competitiveness. With other products already on the market, the smart health tracker bracelet organization must give people a reason to choose this product over others.
Product Description
The smart health tracker bracelet is a wearable device, lighter than a watch, with sensors and trackers to inform users of their wellness journey. The bracelet comes in different colors and is light weight. The different colors make it easier for users to choose what works for them (Sullivan & Lachman, 2017). Users in the corporate world who want to always have the bracelet on can use a color that works for them. The smart health tracker bracelet has sensors calibrated to detect heartrate, sleeping patterns, movements and record them for the user for purposes like accountability. The bracelet will also record calories burnt in a day and steps taken to motivate the user to do more towards their wellness.
Smart health tracker bracelet has features that make it easy to integrate with the user’s phone for an app. This app will grant users access to personalized data to develop suggestions that suit their needs. This app offers suggestions that meet users’ needs (Thompson, 2018). The suggestions include challenges, goal-oriented tools, and the ability to share a wellness journey with others. The ability to share motivates the user to continue working on fitness. These features stand out and employ technology, meaning they can constantly be improved with new ideas.
In design, the smart health tracker bracelet is stylish and completes any fashion look the user intends. It is user-friendly with comfort that makes it possible to wear all day. The durability of the bracelet and its water-resistant feature make it viable for most strenuous activities like workouts and swimming (Thompson, 2018). The user does not need to take it off to feel more comfortable or to protect it from damage. This ensures that every workout activity has been monitored and recorded.
Conclusion
The smart health tracker bracelet is a new product which responds to an increase in the demand of wellness products. The bracelet includes technology that tracks and records the activities related to wellness of the users. The bracelet boasts of function ability, user-friendliness, quality design, and reliability. These features make this product competitive in a market that has other products tracking and reporting on the wellness journey of their users.
References
Jin, D., Halvari, H., Maehle, N., & Olafsen, A. H. (2022). Self-tracking Behavior in Physical Activity: A Systematic Review of Drivers and Outcomes of Fitness Tracking. Behavior & Information Technology, 41(2), 242-261.
https://www.tandfonline.com/doi/abs/10.1080/0144929X.2020.1801840
Li, F., Larimo, J., & Leonidou, L. C. (2021). Social Media Marketing Strategy: Definition, Conceptualization, Taxonomy, Validation, and Future Agenda. Journal of the Academy of Marketing Science, 49, 51-70.
https://link.springer.com/article/10.1007/s11747-020-00733-3
Sullivan, A. N., & Lachman, M. E. (2017). Behavior Change with Fitness Technology in Sedentary Adults: A Review of the Evidence for Increasing Physical Activity. Frontiers in Public Health, 4, 222909.
https://www.frontiersin.org/journals/public-health/articles/10.3389/fpubh.2016.00289
Thompson, W. R. (2018). Worldwide Survey of Fitness Trends for 2019. ACSM’s Health & Fitness Journal, 22(6), 10-17.
https://journals.lww.com/acsm-healthfitness/fulltext/2018/11000/WORLDWIDE_SURVEY_OF_FITNESS_TRENDS_FOR_2019.6.aspx?amp_device_id=RgTfKwhtEKFtwhzYNOsjzM
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