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Sales Management Essays

To Change or Not To Change: The Blue and Green Design Technology Company

Introduction The case of Blue and Green, a Design Technology Company, illustrates the pressing need for organizational transformation. Neyla Bulut, serving as the Sales Manager, has been entrusted with introducing alterations to streamline business procedures and enhance productivity. Unfortunately, her change endeavours have encountered significant opposition, casting doubts on the efficacy of her initiatives. This ... Read More
Pages: 5       Words: 1282
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