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Resource-Based View (RBV) Essays

Competitive Strategy Outline of Apple Company

Abstract The competitive strategy of Apple Inc., as well as its analysis and organizational suggestions, are the main topics of this paper. The key topics covered include how Apple uses the Resource-Based View (RBV) theoretical framework to differentiate its products, create a seamless ecosystem of products and services, and integrate vertically. Apple’s competitive approach has ... Read More
Pages: 6       Words: 1379
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