Strategic Decision-Making at Qantas: To Sell or Not To Sell the Frequent Flyer Program
Facing immense challenges, the world-famous Australian airline Qantas is at an important crossroads in its strategic development. With a 65 % market share in its backyard, Qantas faces financial instability caused by skyrocketing fuel prices and a sluggish global economy. This decision, whether or not to sell Qantas’ hallowed frequent flyer system has been at ... Read More
Pages: 5 Words: 1364