A Case Analysis of Heise Medien New Business Models for the Digital Transformation
Introduction Heise Mediengruppe is a company that was founded in 1949 by Heinz Heise. Since its inception as a telephone book publisher, the company has undergone significant transformation. The company’s current headquarters are in Hannover, Germany. The company’s revenue in 2012 was 118 million, with 548 highly qualified and skilled employees (Bau et al.). The ... Read More
Pages: 7 Words: 1683