Sociology Mass Communication Memo
Subject: Exploring Price Discrimination, Tying, and Bundling in Mass Communication Reading 1: Cowen – “Introduction to Price Discrimination” Cowen stresses demand elasticity’s impact on pricing. Customer demand is affected by pricing elasticity. Cowen says demand elasticity is essential for price discrimination. Companies might charge more for inelastic segments and less for elastic ones with high ... Read More
Pages: 4 Words: 1013