The Potential of Crowdfunding (CF) as an Alternative Source SMBs – Case Study Kickstarter, Indiegogo for Mous Accessories
Chapter 1 Introduction This chapter briefly explores crowdfunding (CF) as a viable alternative finance option for SMBs. It delves into the motivations and significance of the study, emphasizing the examination of investment and non-investment crowdfunding. The subsequent sections address the background of crowdsourcing and SMBs’ challenges in accessing traditional finance. The research question, aims, and ... Read More
Pages: 16 Words: 4162