Comparison Between the Marketing Mix of PlayStation 5 and Nintendo Switch
Executive summary Using the 4Ps marketing mix strategy, this paper thoroughly analyses the distinctions and similarities between the Nintendo Switch and Sony’s PlayStation 5 (PS5) game systems. With Nintendo and X boxer game consoles as its primary rivals, the PS5 currently holds a 52% market share. The marketing and distribution approaches used by Nintendo and ... Read More
Pages: 6 Words: 1549