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Optimizing Marketing Team Performance


A mid-size advertising agency’s marketing staff was chosen for this article. Six people create and implement marketing initiatives for customers. They design successful and inventive advertising methods to increase brand exposure and consumer engagement. Based on readings, this essay evaluates the team’s strengths and faults. The essay will also assess the team’s chemistry and performance. It will also justify a leadership style for this team and provide a way to motivate team members. By investigating these areas, we want to improve the team’s performance and efficiency.

Assessment of Team’s Strengths and Weaknesses

Decision-making process

Marketing collaborates on decisions. Team members freely discuss their thoughts during frequent sessions. They seek consensus and promote involvement. This inclusive strategy encourages team ownership and various opinions (Dwivedi, 2022). According to the reading concepts/theory, the team’s strengths include participatory decision-making. It boosts creativity, involvement, and decision quality as it promotes teamwork and accountability. The team’s decision-making may be slow and inefficient. Inclusion might slow decision-making due to long conversations. Conflicting viewpoints might also delay and frustrate the team.

Conflict management

The team manages disputes proactively. They recognize that team disagreements are inevitable and are dedicated to constructively resolving them. Team members openly discuss issues and find solutions. They prioritize maintaining good connections while resolving challenges. The team’s strength is dispute resolution based on intellectual notions. When handled well, disagreement may boost creativity and decision-making. They avoid destructive confrontations by discussing problems honestly and compassionately. Avoiding unpleasant talks is a team conflict management shortcoming (Zajac et al., 2021). Team members may avoid addressing concerns to preserve cohesion. Avoidance may limit team development and prevent them from addressing performance issues.


The crew communicates well. They communicate through meetings, emails, and project management software. Team members listen, explain, and provide comments. They know that clear, succinct communication is crucial to alignment and success. The team’s strengths in interpreting concepts/theory include active listening and helpful criticism. Active listening improves comprehension and performance. Communication issues are a team weakness. Important information may be miscommunicated during busy periods or tight deadlines. Some team members dominate talks, restricting participation and diversity.

Analysis of Team Dynamics and Development

Teams go through formation, storming, norming, performing, and adjourning according to reading concepts/theory. Team members meet and set responsibilities and expectations in the formation stage. Team members may disagree and fight during the storming stage. The norming stage develops team norms, values, and cohesiveness. Performance is productive and collaborative. Teams dissolve or switch duties during adjournment. The marketing staff is norming. They respect and work together because they know their jobs. Decision-making, conflict resolution, and communication standards make the team more successful.

Marketing is well-coordinated. Team members collaborate, exchange ideas, and support one another. Team members trust each other and work well together. Team dynamics greatly affect performance and goal attainment. A well-coordinated team is more productive, creative, and innovative. Trust and respect allow team members to take chances, share varied ideas, and challenge the status quo. Decision-making and problem-solving improve. Effective teamwork leverages varied talents and expertise to produce better results.

Recommendation for Team Performance Improvement

Based on strengths and shortcomings, the marketing team needs to increase decision-making efficiency. Their inclusive decision-making method encourages inclusion and ownership, but it may slow consensus-building. Structured decision-making processes like “RAPID” may increase decision-making efficiency. RAPID simplifies decision-making, clarifies roles, and assures responsibility. The decision-maker, information gatherers, and implementers might be assigned roles to speed up the process. Chen et al. (2021) recommend organized team decision-making. Clear decision-making procedures improve team performance and quality. RAPID frameworks decrease the uncertainty, enhance cooperation, and boost decision-making efficiency (Li et al., 2021). Structured procedures help the marketing team make better decisions faster.

Leadership style affects team performance. Leadership style affects teamwork, communication, decision-making, and performance. A good leader empowers, motivates, and supports team members, increasing engagement and productivity. Transformational leadership suits the chosen marketing team. Transformational leaders drive their teams by providing a compelling vision, promoting creativity, and improving their skills and competencies. In a creative, dynamic sector like marketing, they foster purpose, excitement, and devotion. Readings and research assist the marketing team’s transformative leadership approach. Kim et al. (2021) say transformative leadership boosts team performance, satisfaction, and commitment. Kim et al. (2021) found that transformational leadership boosts team creativity and innovation. A transformational leader inspires and empowers team members to develop and attain their greatest potential, improving team performance.

In conclusion, this essay reviewed a marketing team’s strengths and shortcomings, studied their team dynamics and stage of growth, made ideas for performance improvement, justified an acceptable leadership style, and presented a strategy to increase motivation. The team showed strengths in decision-making, conflict management, communication, and team norming. The team may improve by addressing decision-making efficiency, communication issues, and transformative leadership. Clear objectives, recognition, professional growth, feedback, and empowerment boost motivation. Team effectiveness requires leadership and dynamics.


Chen, Z.-S., Liu, X.-L., Chin, K.-S., Pedrycz, W., Tsui, K.-L., & Skibniewski, M. J. (2021). Online-review analysis based large-scale group decision-making for determining passenger demands and evaluating passenger satisfaction: A case study of a high-speed rail system in China. Information Fusion69, 22–39.

Dwivedi, Y. K. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management66(66), 102542. Sciencedirect.

Kim, H., Im, J., & Shin, Y. H. (2021). The impact of transformational leadership and commitment to change on restaurant employees’ quality of work life during a crisis. Journal of Hospitality and Tourism Management48, 322–330.

Li, X., Liao, H., & Wen, Z. (2021). A consensus model to manage the non-cooperative behaviors of individuals in uncertain group decision making problems during the COVID-19 outbreak. Applied Soft Computing99, 106879.

Zajac, S., Woods, A., Tannenbaum, S., Salas, E., & Holladay, C. L. (2021). Overcoming Challenges to Teamwork in Healthcare: A Team Effectiveness Framework and Evidence-Based Guidance. Frontiers in Communication6(1). Frontiersin.


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