Decoding Controversial Media: Nivea — White Is Purity
In today’s media landscape, decoding controversial messages has become critical for audiences. One such controversial media text is NIVEA’s ad campaign titled “White Is Purity.” This ad generated immense criticism and backlash for its alleged promotion of white supremacy and racism (Sayogie et al., 2023). By applying Stuart Hall’s encoding/decoding model, this essay explores the ... Read More
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