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Multinational Markets Essays

A Cross-Cultural Study of Electric Vehicle Adoption in Multinational Markets: The Case Studies of Australia and China

ABSTRACT The global automotive industry’s shift towards reducing carbon emissions and embracing electric vehicles (EVs) has made it necessary to study the factors influencing the adoption of EVs in the global market. Although there is an increasing number of studies examining these factors, limited cross-national research exists on the determinants of EV adoption between steady ... Read More
Pages: 15       Words: 4109
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