Product Concept
All around the globe, food has symbolic value. Adventuresome eaters may get a taste of another culture’s tales, tastes, and characteristics. In many communities, one’s identification may impact one’s dietary choices. However, this has primarily been assessed in maintaining cultural identity in various groups. Moreover, making food or simply sharing meals with people contributes to a healthier and happier life, whether it’s catching up over a modest supper or dining at a large celebration (“How Food Brings Us Together”). People are brought together by food. The product conception entails having different sauces from all over the globe and incorporating them into the various cuisines locally available in Dubai. The primary notion in this job idea is that the cosmopolitan nature of Dubai avails the presence of people from varied cultures across the globe (Pagès-El Karoui 69). The developed product would tap into the insatiable consumer need for food and further incentivize the product by having in place sauces innate to various cultural backgrounds. This move is not isolated to solely attract the inhabitants of the places where the sauces are outsourced. The idea is also meant to attract locals and other nationalities to have a savory experience with some foods relished in other parts of the world.
This business idea is much unlike that of the general businesses in the food industry. The novelty of this approach is that one gets to enjoy international recipes while meeting their dietary needs. Furthermore, for those skeptical about entirely immersing into another menu, the business approach at hand has that covered. The idea is primarily not to have entire meal plans; it is more of integrating exotic sauces into the meals presently enjoyed in Dubai. This approach ensures that people get to slake part of their appetites touch of international foods while also not burdening the business with the quest for skilled expertise to do whole meal courses on international diets.
Location
The prospected location is on busy tourist-prone streets. The business is much more likely to do better when on the streets than having a formal eatery in town. This presumption is from the notion that most people visiting Dubai would like to have an enhanced cultural experience, something that is perceivable and not readily available in most city settings. To remedy people’s quests, the business approach this venture will undertake would be in a tourist-filled area. Moreover, this location idea would also increase the propensity of someone from whose nation or state one of the sauces would have been made. Having such a person on board would be testimonial enough to the other customers of the veracity and legitimacy of the business approach.
Location is one of the pivotal elements for any business organization to succeed. Location grants strategic access to the target population and resources and is also a factor when costing the food items. Location is integral to a business setup such that failure to have a good business site in place may result in ultimate failures and collapses of a business (Dixit et al. 2). The choice of location factors in the consumer base and the possibility of the consumers being the primary marketers from their word of mouth, which is essentially the fastest form of gaining more customers.
Price
Price would essentially be contingent on the type of sauce made and the difficulty of obtaining the ingredients and mastering the recipe. The price would be above normal when considering other middle-class outlets serving the same type of main meals without the international sauces. However, price considerations would also be suitable enough not to go overboard by charging the same amount some of the high-end restaurants charge for a single international meal.
Brand Image
One would often ask why they should go to a restaurant or food outlet, for that matter, while they could easily google some of the recipes and get on with making the meals. However, “Suave Eatery,” as the name suggests, would be a better option since obtaining some of the recipes may be problematic for some residents. Furthermore, the aspect of the eatery buying the ingredients in bulk would have a resultant reduction in the food prices.
The business name is practically self-explanatory as regards the eatery bit. The suave aspect of the business is the element that causes customer consideration and confidence. Having a specific brand name and image sets apart a business to attract more customers (Mehta and Maham 2). This consideration would broadly imply the ultimate need to invest in good food quality and health standards. I want the business to be perceived as a less formal eating outlet. Attracting tourists and other international people working in Dubai would create approachable avenues to meet them in their daily routines. Most of the international resident population is scarcely in Dubai for corporate business meetings. This notion implies that most of them would be readily accessible from the streets side of things.
Market Research
Conducting market research is one of the critical approaches to establishing Suave Eatery. Market research facilitates knowledge on whether given approaches will succeed (Hasan 129). One of the tenable approaches to be engaged in carrying out opinion polls in the prospected establishment area. This move would be geared to determine people’s various attitudes and the implications they bear on the business. Furthermore, another approach would create a sampling station where people would be offered various international sauces to get general feedback to either endorse or dismiss the approach taken.
Conclusion
Establishing a business is an engaging venture that calls for the pooling of various resources to realize a given ideal. For instance, Suave Eatery would require at least some hands-on expertise to recreate the experience of an international sauce from a given location in the world. This venture in itself is a costly one because there are thousands of cultural backgrounds across the globe. This depiction implies selecting from a few of the more outstanding populations in terms of numbers to meet their demands, making a profit on the way. Furthermore, another prevailing need to materialize the fruition of this business idea is capital. Start-up capital consists of the bulky need for any business endeavor to commence and progress. The need for capital would entail the initial rent needs, money to pay the working staff, cash for new equipment, business registration fees, and money needed for marketing purposes. These monetary concerns are bound to be sizeable due to the many needs in perspective. This business is bound to be an efficacious approach in meeting consumer demands and generating some revenue in the process. It is much likely that this business approach would be successful. What further remains is an intense analysis of some of the most common international populations in Dubai to determine the initial sauces to kickstart the business.
Works Cited
Dixit, Ashutosh, Candice Clouse, and Nazli Turken. “Strategic business location decisions: Importance of economic factors and place image.” Rutgers Business Review 4.1 (2019).
Hasan, Akberov Elbrus. “IMPORTANCE OF MARKETING RESEARCHES IN FORMATION OF COMMODITY MARKET.” Economic and Social Development (Book of Proceedings Vol. 2/4), 55th International Scientific Conference on Economic and Social. 2018.
“How Food Brings Us Together.” Huffpost, 13 Apr. 2015, blogs.lt.vt.edu/cads19918/2015/04/12/how-food-brings-us-together.
Mehta, Ahmed Muneeb, and Maham Tariq. “How brand image and perceived service quality affect customer loyalty through customer satisfaction.” Academy of Marketing Studies Journal 24.1 (2020): 1-10.
Pagès-El Karoui, Delphine. “Cosmopolitan Dubai: Consumption and Segregation in a Global City.” Migration, Urbanity and Cosmopolitanism in a Globalized World. Cham: Springer International Publishing, 2021. 69-87.
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