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Modern Business Essays

Intellectual Property Differentiation and Management in Modern Business

Introduction Intellectual property (IP) is an essential element in the dynamic world of modern business, protecting numerous inventions and works of art. The paper looks into trademarks, copyrights, and patents, their main components of definition, reasons for existence, and added value to the business of the day. As globalization, technological advancements, and more intense competition ... Read More
Pages: 6       Words: 1476

The Impact of Influencer Marketing on Modern Business

Introduction Businesses rely on various marketing strategies to succeed in their ventures. The strategies encompass influencer marketing, a form of marketing strategy where a business depends on public endorsements from influencers. The influencers have a substantial online presence and can impact the audience following them (Vrontis et al., 2021). Influencer marketing is the go-to rubric ... Read More
Pages: 8       Words: 2021
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Managing Logistics Operations

Introduction In the dynamic landscape of modern business, the efficient handling of logistics operations is fundamental for organizations striving to stay competitive and adapt to shifting customer expectations. Adopting Enterprise Resource Planning (ERP) systems has emerged as a transformative asset in this pursuit, reshaping how companies oversee their logistics functions (Marsudi, 2021). This comprehensive examination ... Read More
Pages: 7       Words: 1656
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