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Memes Are Innovative Platform That Creates Social and Economic Value


This essay will delve into an innovative platform for memes where one can share memes on a platform built from the blockchain. The most outstanding feature of the platform is built on the tenet of upholding copyright for the meme makers. This platform will have an algorithm that will prevent users from copying other users’ memes and making their own. Also, this paper will highlight the evidence from other users who have tried to use this technology. This paper will also discuss the implementation of this technology. This paper will also delve into the challenges of implementing the idea, such as building out the infrastructure needed to support the growth of this platform. Finally, the paper will give a conclusion.

Memes are Innovative platform that creates social and economic value

Background context

Memes are a form of digital content that has become popular in the last few years. They are images, videos, gifs, and text posts often shared on social media platforms like Facebook and Twitter. There are many ways that people can share memes online, including sharing them with other users through various services such as Facebook or Reddit. However, this is not always effective; many memes are not seen by their intended audience because they are not shared on the appropriate platforms. People who want to share a meme may have to post it twice or more to ensure it reaches its intended audience.

This is where the Memers platform comes into play. It is an innovative platform that will enable users to create their memes using templates and then share them through social media platforms like Instagram and Twitter in just one click. The platform also provides analytics tools to track how much traffic memes receive from these sites. The problem the Memers platform aims to solve is that users currently have no way of sharing memes without spending hours creating them first – which is not feasible for everyone due to time constraints or lack of creativity (Lonnberg et al., 2020). By providing users with templates, the platform will enable them to create memes in less time. The platform will also allow users to share memes from the Memers app. Therefore, users will not have to leave the app to share their memes.

In the future, we envision the Memers platform enabling users to share their memes on every social network they frequent in just one click. This way, no matter their social network, their memes will reach the largest audience possible. As well as sharing their memes with others, users can explore others’ memes and follow them if they are particularly interested in their content.

Memers is a growing space industry with huge potential. Memes play an essential role in our society and our culture. The Oxford Dictionary has accepted emojis, and celebrities use them regularly (Stevenson, 2014). Nowadays, people spend a lot of their time online, so it is not surprising that memes are so prevalent in all these social media platforms because they allow people to interact. Memes may be funny, but they can also come with a kind of social message. We can see how memes become part of our lives every day. The use of memes as a new media form is becoming attractive to people, thanks to their easy sharing on social networks. Memers platform allows sharing them with anybody, anywhere and anytime.

The Memers platform will use blockchain technology to ensure that the memes are genuine. This is done by utilising smart contracts to verify the ownership of memes. Blockchain technology ensures that no memes will be reproduced illegitimately (Dowdeswell & Goltz, 2022; Sandbeck et al., 2019). Memers Platform is a project that aims to provide an ecosystem for the Memers community. Also, it provides a platform for users to share memes. Businesses will also use it to create memes, promote products and services, and buy and sell memes. This is where the platform can help small businesses in a big way. Suppose one is thinking of starting a business on the Memers Platform and does not have much money to invest. In that case, one will have a significant advantage over their competitors because one can quickly create memes that others will share on social media sites without spending much money.

Another vital function of the Memers Platform is to provide an environment for users to learn about the use of memes in their everyday lives. The platform wants to support the user by providing a platform for them to share their memes and offer guidance on using memes in various situations. Memers Platform will include blogs, articles and other helpful information to help users understand how best to utilise memes in their personal lives. It also aims to provide a platform for users to submit their memes for others to use. Memers Platform will be accessible through a mobile app so that all users can access it on the go, even when they are out and about. At Memers Platform, it is understood how important it is that its users can access the platform at all times of the day. Memers Platform will operate in a safe environment and always go above and beyond to protect its users.

The evidence

Memers platform will use blockchain technology due to benchmarking from scholarly articles and literature on memes’ innovative platforms. A blockchain-based sharing platform for memes, similar to how Facebook and Twitter are used, will be made of multiple nodes on a network (Pawlicki & Jahankhani, 2022). Each node will have a different function, with one node acting as an indexer, another as a user who can post content and another as a content curator. A third node acts as a moderator, who can approve or reject content for publication. The nodes communicate using a public key cryptography system called Merkle DAGs. This allows for anonymous transactions between users without requiring them to share their identity or contact information (Pawlicki & Jahankhani, 2022). The Gnosis team has also developed MemeDex, a similar app allowing users to upload content and curate it. Content can be uploaded to it either by way of a snap or other natively provided app or via a text input field. MemeDex was developed and released in the second quarter of 2018 (Gnosis, 2021). Users who want to upload meme content must pay a fee for the service. This fee is paid in the network’s native token, GNO. Gnosis will be used for decentralised apps (dApps) and smart contracts (except Gnosis itself, which will be developed as a hybrid app). It will also help users predict and value events for markets or governance applications. Gnosis was announced in September 2017, and the whitepaper was published in October (Gnosis, 2021). The Gnosis team has decided to begin with a hybrid app containing some features of a centralised application and some of a decentralised application. Gnosis is meant to be used as a portal for prediction markets, so these are the two main models they have chosen to build on. In order to do that, they need an interface which allows participants to interact with the app.

Finding the market

This meme platform innovation could build/deliver value for its user groups, customers, or stakeholders. First, the company will deliver value to users by providing a product that is useful and fun. The company also plans to deliver value to their customer base by providing access to memes in an easy and convenient way. Finally, they plan on delivering value to their stakeholders by creating a business model that allows them to sustain themselves through advertising revenue.

As an example of how this meme platform innovation could benefit one of its user groups, let us consider how it might help those who are less tech-savvy. A non-tech-savvy person would not be able to use this product in the first place because they do not have access to the internet or any other means of accessing memes on mobile devices like smartphones and tablets. However, if this product were developed, anyone with access to these devices could use it whether they are non-tech-savvy. This means that even though this product is designed for a specific user group it also has applications that extend beyond what was initially intended when designed it.

User groups

Meme platforms allow users to create content, share it with friends and followers, and comment on it. This creates a community of people interested in the same topics and who feel like they are part of something they can be proud of (David, 2017). Not only does this help build brand loyalty among these communities, but it also helps foster a sense of belonging and belongingness within them—which is essential for mental health.


Meme platforms allow customers to share their opinions about products or services with others, which means that those opinions are more likely to be heard and considered by companies when making purchasing decisions. In addition, customers who use meme platforms are more likely to buy from that company than other customers because they have already demonstrated their interest in something. This can be through sharing ideas or reviews on social media platforms like Facebook or Twitter; therefore, companies can use this information to incentivise potential customers who may not otherwise have been interested in their products or services. Before trying them out on meme platforms such as Instagram or Snapchat storyboards (which have similar functions), Stakeholders (David, 2021). In addition to creating an environment where businesses can learn from consumers.


A number of challenges lie ahead in implementing this innovation for having a meme platform, first, partnering with other companies with similar goals and values (David, 2012). This can be difficult because many people will not share our same values, so we will need to work to ensure we are working with people who share our vision.

Another challenge will be building out the infrastructure needed to support the growth of this platform. This includes acquiring new servers, additional bandwidth, and more storage space (David, 2014). It is also important that we have enough power capacity so that even when there is high demand for memes, our platform can keep up without causing problems for other users.

Another challenge is Ensuring the platform can accommodate all types of memes. This includes ensuring users can upload images, videos, and GIFs at no cost.


One way to test whether this meme platform innovation is feasible in the early stages is by creating an online survey and asking people if they would like to use a new meme platform. Another way is by creating an app that lets users upload their memes and share them with other users (Saleh & Bista, 2017). This can help determine whether enough people want to use such a service and whether they would use it frequently enough to make it viable.

Another way I could test whether this meme platform innovation is feasible in the early stages is by talking with current users of similar services. For example, if they have suggestions on how we could improve our current design or add more features/functionality to our app. This would give some ideas about what features might be most valuable to our users, which can help improve the product so one can get more people to use it.


The central idea of the memers platform innovation being designed is to make sharing memes with others as easy as possible. Many challenges will need to be overcome to make this possible. However, if one can find a way around those challenges and make my app more usable overall, then one will have a better chance of getting people interested in using it. This is why one has created a specific user group that can help one determine whether one should continue this project and why one has come up with a set of features that one think would be helpful for one user.


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David, R. (2017). How Memes Work: The Science of Your Favorite Digital Culture. New York, NY: St. Martin’s Press.

David, R. (2021). How to Make Fun without Losing Money. New York, NY: Oxford University Press.

Dowdeswell, T., & Goltz, N. (2022). NFTs and the enclosure of the digital realm. Information & Communications Technology Law, 1-21.

Gnosis. (2021). A token for gnosis protocol. Retrieved from

Lonnberg, A., Xiao, P., & Wolfinger, K. (2020). The growth, spread, and mutation of internet phenomena: A study of memes. Results in Applied Mathematics6, 100092.

Pawlicki, M., & Jahankhani, H. (2022). Advancing governance of news provenance posted on social media platforms with the use of blockchain technology. In Social Media Analytics, Strategies and Governance (pp. 1-30). CRC Press.

Rebecca, Q. (2017). “Viral fame: a sociological analysis of viral content.”

Saleh, A., & Bista, K. (2017). Examining factors impacting online survey response rates in educational research: Perceptions of graduate students. Online Submission13(2), 63-74.

Sandbeck, S., Kingsmith, A. T., & von Bargen, J. (2019). The block is hot: A commons-based approach to the development and deployment of blockchains. In Blockchain and Web 3.0 (pp. 15-29). Routledge.

Scott, S. J. (2004). “Memes, the cultural genes of the 21st century.” Wilmette Institute Journal. 3 pp. 1 – 15.

Stevenson, A. (Ed.). (2014). Oxford Dictionary of English. Oxford University Press, USA.

Woolley, Anita L., Azevedo-Carr, Lawrence and McLean, Royce R.. “Examining the Impact of Memes on Knowledge Construction.” Information Research, Vol. 12, No. 3 (2017) pp. 1-6.


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