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Media Sector Essays

Management Report on Competitive Analysis of Netflix in Media and Entertainment Industry

Executive Summary Netflix Inc. has grown exponentially since its establishment in 1997, expanding to 190 countries and becoming one of the biggest media and entertainment industry players. Its target market includes geographic, behavioural, demographic, and psychographic segments. Netflix has undergone several development phases, including launching, transitioning to streaming services, developing original programming, and expanding into ... Read More
Pages: 19       Words: 5120
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