Mattel Transformation Case Study
The case explains the challenges facing Mattel, an American toy company well known for its iconic brands such as Hot Wheels and Barbies dolls. From 2007 to 2008, Mattel started to experience a significant reduction in revenues, which led to a reduction in prices for its stock. With the new leadership of Ynon Kreiz as ... Read More
Pages: 6 Words: 1633