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Marketing Management Essays

Branding: Strategies, Applications, and Discussions

Branding in Marketing Management Branding is a multidimensional factor in marketing management as it involves the development, promotion, and retention of brands which in turn can differentiate products and services from competitors. A brand’s core element is an original identity, value proposition, and building an emotional association with consumers (Iyer et al. 2021). Branding is not just ... Read More
Pages: 4       Words: 943

Marketing Management 716 Case Analysis 1 Netflix

Case Study 1: Netflix Key Marketing Issues In the context of Netflix, the case presents a range of critical marketing strategy issues that demand careful consideration and strategic intervention. One of the foremost challenges is rooted in the company’s position as a dominant player in the streaming industry, juxtaposed with the pervasive issue of market ... Read More
Pages: 4       Words: 885
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Amazon’s Kindle Fire

PART 1 Question 1 Define Amazon’s business-level strategy. Based on the five forces analysis, what changes should Bezos make to differentiate the company significantly? Amazon’s business strategy is based on improving logistics, securing invention through the acquisition of patents, enhancing web services, and investing in various technologies to ensure that customers’ needs are satisfied to ... Read More
Pages: 4       Words: 960

New Product and IMC

Big Rock Brewery is based in Canada and produces high-quality craft beer. This beer is made from natural ingredients using traditional or indigenous brewing techniques. This essay presents a new product idea that Big Rock Brewery can consider to expand its product line and have a competitive edge in the beer market. Section 1 Big ... Read More
Pages: 9       Words: 2399
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