LEGO Group Marketing Analysis
Part A How LEGO Reinvents Constantly The company’s history is important in understanding how it continues reinventing itself and adapting to changing market environment and consumer demands and behavior over time. The firm was started in Denmark in 1932 by a carpenter, Kirk Ole Christiansen. He started designing wooden toys and, later in the 1950s, ... Read More
Pages: 7 Words: 1816