Keller’s ARCS Theory Essays

This paper will examine and contrast the motivational models of Keller’s Confidence, Satisfaction, Relevance and Attention (ARCS) and Wlodkowski’s Time Continuum. Keller’s approach includes four basic motivating tactics, each with multiple subcategories. The Attention technique requires the instructor to acquire and maintain the student’s attention through perceptual arousal through the use of novel, shocking, odd, ... Read More