Cultural Differences Between Jollibee and McDonald’s in the USA: Impacts on Business Strategy
Abstract In this era of globalization, companies expanding into foreign markets must have a solid understanding of cultural differences. Through the lens of Jollibee’s expansion journey, this paper explores the cultural differences between the Philippines and the USA and their implications for business strategies. The individualistic American ethos, which emphasizes self-expression and independence, contrasts with ... Read More
Pages: 14 Words: 3703