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Integrated Marketing Communications Essays

Analysis of the Integrated Marketing Communications of JD Sports: A Case Study of an Established Sportswear Brand in the UK

Introduction and general description of the JD Sports brand JD Sports is a popular retailer in the United Kingdom that caters to sports fans by stocking apparel, footwear, and accessories for males, females, and children. Among the many sports and fitness activities for which the brand is known are running, football, basketball, the gym, and ... Read More
Pages: 12       Words: 3291

Integrated Marketing Communications (IMC)

Introduction Integrated marketing communication (IMC) is considered the hottest global concept in the marketing field and one of the significant communication advancements of the past and present decades (Madhavaram et al., 2016). It has swept the global business marketing sector, becoming both a norm and a necessity for firms to win the race in attracting ... Read More
Pages: 13       Words: 3322
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Integrated Marketing Communication

Introduction In this assignment, two different brand-related marketing communications campaigns are selected and evaluated. These campaigns include different main tools that comprise a TV and social media. The two marketing campaigns selected for this assignment are “Tesco’s Christmas ad: Do not stop this woman from having a real good time” conducted on TV and Debenham’s ... Read More
Pages: 6       Words: 1617

Case Study Analysis: Integrated Marketing Communications

Question 1: Gateway’s Decisions to Change Advertising Agencies The primary goal of any company or business is to increase profits by maximizing sales. Gateway Company owner Ted Waitt has different reasons for changing advertising agencies for the past six years. Gateway Company markets its products with the same apparent goals, including boosting customer awareness, market ... Read More
Pages: 8       Words: 2121
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