The rise of technology has resulted in strong changes in the media landscape. There are now many new and innovative ways to share information and resources. With the advent of social media, people can now access information more easily than ever (Mann et al., 2016). However, some older media models are becoming less relevant, and traditional journalism practices are being replaced. The mainstream media has been affected by the new frameworks that have been created to access electronic news. Content is now being broadcast across multiple platforms using a new approach. This essay will look into how the technological disruptions in media have resulted in changes in how information is accessed and shared, as well as explore the impact of Social media on consumers, with a particular focus on how it can be used to influence their decisions.
In discussing the influence of the internet on media development, there is a need to learn how media, culture, and technology intersect and influence one another. I will firstly provide a brief overview of the three concepts and their relationship to one another (Steinfeld & Lissitsa, 2021). I will then discuss how each of these concepts has been transformed by the advent of new technologies and how they continue to influence and shape one another in the contemporary age. Media, culture, and technology are all interrelated concepts that have a profound impact on one another. Media refers to the various means of communication, such as television, radio, newspapers, and the internet. Culture is the shared system of beliefs, values, and behaviours that define a group of people.
Technology refers to the application of scientific knowledge for practical purposes and includes both tools and techniques. The relationship between media, culture, and technology is complex and dynamic (Viberg & Grönlund, 2015). Media shapes culture by influencing how people think, feel, and behave. Culture, in turn, shapes media by shaping the content that is produced and consumed. Technology also shapes both media and culture by enabling the production and consumption of media content and shaping the way people interact with media and culture. The relationship between media, culture, and technology is constantly evolving, as new technologies emerge and new media forms are developed.
The advent of new technologies has transformed the way in which media, culture, and technology intersect and influence one another. For example, the internet has had a profound impact on all three of these concepts (Bernhard et al., 2015). It has transformed the way in which information is disseminated and consumed, and has created new opportunities for cultural expression. It has also changed the way in which people interact with media and culture, and has made it possible for people to connect in new and different ways. The relationship between media, culture, and technology will continue to evolve in the future as new technologies and media forms emerge. How these concepts intersect and influence one another will also change as this happens.
The internet has drastically changed the way people communicate with each other. It has also had a significant impact on the way Media is consumed. The internet has allowed for a more globalized world, where people from all corners can communicate and share information (Steinfeld & Lissitsa, 2021). This has led to a more open and interconnected world, where people are more aware of what is happening in other parts. The internet has also allowed for a more democratic media landscape, where people can choose what they want to consume and where they want to consume it. This has led to a more fragmented media landscape, where people are exposed to a wider range of viewpoints.
Consequently, the internet has been the most disruptive force in media in the past 20 years. It has allowed for the creation of new forms of media, such as social media and online video platforms. It has also allowed for the democratization of media, as anyone with an internet connection can now be a creator and publisher of content (Mann et al., 2016). The internet has also had a major impact on traditional media, such as print and television. The rise of digital media has led to a decline in print media as readers have migrated to online platforms.
In addition, the popularity of streaming services has led to a decline in television viewership, as people are increasingly watching shows and movies on their computers or mobile devices. The internet has also profoundly impacted the business side of media (Viberg & Grönlund, 2015). The rise of digital media has led to a decline in advertising revenue for traditional media outlets as advertisers have shifted their spending to online platforms. And the popularity of online media has led to the rise of new media companies, such as BuzzFeed and Vice, built around digital content.
The internet has also influenced businesses, which we can illustrate by looking at the potential strong consumer changes. How social media affects consumers has been a topic of great debate and concern for businesses, policymakers and individuals for many years (Bernhard et al., 2015). The concern largely surrounds how social media can be used to manipulate or interfere with the decisions that consumers make. It is important to note that social media’s impact on consumers is not always negative. Social media can also educate and inform consumers about products and services and provide a platform for them to share their experiences.
However, the potential to use social media to manipulate or interfere with consumers’ decisions is of most concern. There are several ways in which social media can be used to influence consumers’ purchasing decisions. The most direct way is through advertising. Social media platforms such as Facebook and Twitter provide businesses with a direct way to reach consumers with their marketing messages (Mann et al., 2016). This can be an effective way to promote products and services, but it can also be used to manipulate or interfere with consumers’ decisions. Another way in which social media can be used to influence consumers is through the use of endorsements and recommendations. If a friend or family member recommends a product or service on social media, it is likely to have a significant impact on consumers’ decisions. This is because we tend to trust the recommendations of people we know and respect.
Finally, social media can also create a sense of urgency or scarcity around a product or service. Businesses often offer time-limited deals or exclusive access to products and services (Steinfeld & Lissitsa, 2021). This can be an effective way to encourage consumers to purchase, but it can also be used to manipulate or interfere with their decisions. The impact of Social Media on consumers is a complex and multi-faceted issue. Social media can be used to influence consumers in several different ways. However, it is important to remember that not all of these impacts are necessarily negative. Social media can also educate and inform consumers about products and services and provide a platform for them to share their experiences.
The influence of the internet can also be studied through events like the 2016 US Presidential Election to grasp more on its changes in media development in national campaigns. In the 2016 US Presidential Election, social media played a significant role in communicating messages and engaging voters (Bernhard et al., 2015). Candidates, their campaigns, and outside groups extensively used social media platforms such as Facebook, Twitter, and Instagram to reach voters. Candidates and campaigns use social media to communicate messages, attack opponents, and mobilize supporters. Outside groups used social media to influence the election by spreading messages and organizing voters.
Social media had a profound impact on the 2016 US Presidential Election. It allowed candidates and campaigns to reach voters directly without the need for traditional media outlets (Viberg & Grönlund, 2015). It also allowed outside groups to influence the election without spending large amounts on advertising. Finally, social media allowed for a more rapid and effective exchange of information between candidates, their campaigns, and the voters.
The rise of social media has had a profound impact on the way political campaigns are run. In the past, campaigns relied heavily on traditional media outlets, such as television, radio, and print, to reach potential voters (Bernhard et al., 2015). While these outlets are still important, social media has allowed for a more rapid and effective exchange of information between candidates, their campaigns, and the voters. Social media has given campaigns a direct way to communicate with potential voters. In the past, campaigns would have to rely on the news media to reach voters, which could be a hit-or-miss proposition. Social media campaigns can target specific voters and ensure their message is being seen.
Additionally, social media has allowed campaigns to get their message out more quickly and cheaply than traditional media. In the past, it could take days or even weeks for a campaign message to reach voters through traditional channels. With social media, the same message can be sent out instantly to a wide audience (Mann et al., 2016). Finally, social media has made it easier for campaigns to solicit feedback from potential voters. In the past, campaigns would have to wait for surveys or polls to gauge public opinion. With social media, campaigns can get instant feedback on their message and adjust accordingly. Overall, social media has had a profound impact on the way political campaigns are conducted. By allowing for a more rapid and effective exchange of information, social media has made it easier for campaigns to reach and engage with potential voters.
In the past, mainstream media used a one-way communication style in which information was broadcasted to the masses. However, the new network innovation has spurred a shift to a two-way communication style (Steinfeld & Lissitsa, 2021). In this method, media organizations broadcast information and receive viewers’ feedback. This feedback helps to improve the quality of the content and make it more relevant to viewers. The new network innovation has also changed how information is distributed.
Moreover, the new network innovation has made it possible to distribute information through electronic media, such as the Internet and television. This change has enabled media organizations to reach a larger audience (Mann et al., 2016). Nonetheless, the new network innovation has positively impacted mainstream media. It has changed how information is distributed and has made it possible for media organizations to reach a larger audience. With the new technology, media organizations can release their content more controlled way. For example, they can release episodes of a show one at a time or release a new episode every week. This allows people to consume the content in a way that is more convenient for them and allows the media organization to build up hype for their show.
As technology advances, outdoor advertising new media under the Internet environment has become a new favourite of advertisers. Compared with traditional outdoor media, outdoor advertising new media has the advantages of interactivity, rich content, wide coverage and high precision, which can provide users with more accurate and timely information and greatly improve communication efficiency (Bernhard et al., 2015). With the rapid development of the Internet, outdoor advertising new media is gradually entering people’s field of vision, and its application is becoming more extensive.
Nowadays, with the development of the Internet, people are more willing to spend time online than go outside. Outdoor advertising, one of the most common and important forms of marketing, is also influenced by this change in people’s behaviour (Mann et al., 2016). It is generally agreed that outdoor advertising has become increasingly popular. The growth of outdoor advertising is mainly due to two reasons. Firstly, traditional media such as television and newspaper are losing popularity because people have more choices and control over what they want to watch and read.
Secondly, outdoor advertising is more flexible and intimate than other forms of marketing, which can better meet the needs of consumers. However, the popularity of outdoor advertising does not mean that it is not without problems (Steinfeld & Lissitsa, 2021). One of the most serious problems is that outdoor advertising is easy to be ignored by consumers. This is because people are bombarded with so many commercial messages daily that they become immune to most of them. As a result, outdoor advertising has to be more creative and eye-catching to attract people’s
Lastly, outdoor advertising is one of the most effective and widely used marketing communication. It enables firms to contact many people with a highly focused message (Viberg & Grönlund, 2015). Outdoor advertising can be used to promote a variety of products, services, events, and campaigns. It is a versatile and cost-effective marketing tool that can be customized to meet the demands of any company.
Similarly, the past decade has seen a dramatic increase in media mergers and acquisitions (M&A). This is partly due to the media industry’s continued convergence as companies move towards providing integrated platforms that offer a variety of content and services (Bernhard et al., 2015). The Internet has been a major driver of this convergence, as it has allowed for the easy distribution and consumption of media content. This, in reality, refers to the trend of different media platforms coming together and working together to create a more seamless experience for the user. For example, a person might watch a television show, use their laptop to read about the show online, and then use their smartphone to share their thoughts with friends.
This trend has been made possible by the internet’s growth and how it has allowed different platforms to connect. One of the ways this trend has impacted how large media companies conduct their business (Steinfeld & Lissitsa, 2021). In the past, these companies would operate primarily in one area, such as television, movies, or print media. However, with the rise of media convergence, they have had to start expanding their operations to keep up with the competition. This has led to increased mergers and acquisitions (M&A) activity among large media companies. A few reasons M&A activity has increased in the media industry.
One reason is that it allows companies to expand their operations into new areas quickly. For example, suppose a company that primarily produces movies decides to acquire a television network. In that case, it can instantly start producing shows for that network (“Research on Enterprise Financial Management Innovation under the Environment of “Internet +” Industry Integration”, 2022). This can be a quicker and easier way to expand than trying to build up a new operation from scratch. Another reason M&A activity has increased in the media industry is that it can help companies save money. When two companies merge, they can often eliminate duplicate positions and departments, leading to significant cost savings.
This is especially important in the current media landscape, where companies are pressured to cut costs to stay profitable. The increased M&A activity in the media industry has had several impacts. One impact is that it has led to a consolidation of the industry. A few years ago, many media companies operated in different areas (Viberg & Grönlund, 2015). However, the recent wave of M&A activity has led to a smaller number of companies with a wider range of operations. This has made it difficult for new companies to enter and compete against established players. Another impact of the increased M&A activity in the media industry is that it has made it more competitive. As mentioned above, the industry’s consolidation has led to fewer companies. This has made it more difficult for companies to differentiate themselves from their competitors.
The most notable example is the acquisition of AOL by Verizon in 2015, which was valued at $4.4 billion. The deal was seen as a way for Verizon to boost its AOL division, which was struggling at the time. The acquisition allowed Verizon to tap into AOL’s vast content and services, including its popular email and instant messaging platforms. The Internet has also made it easier for media companies to reach new audiences and markets (Shen, 2022). This has led to several cross-border M&A deals, such as Comcast’s purchase of the British broadcaster Sky in 2018. The deal was valued at $30 billion and gave Comcast a major foothold in the European media market. The continued convergence of the media industry is likely to lead to more M&A activity in the years to come. The Internet will continue to be a major driving force behind this trend, as it provides a platform for the easy distribution and consumption of media content.
Additionally, from the rise of social media to the proliferation of online news sources, the internet has changed how we consume and create media. For organizations, the internet has been a game-changer in media development (Shen, 2022). With the ability to reach a global audience with just a few clicks, organizations can now disseminate their message to a much wider audience than ever before. Additionally, the internet has made it easier for organizations to gather feedback and input from their constituents, which can be used to improve their media products.
In conclusion, despite the many benefits the internet has brought to media development, organizations face some challenges. One of the biggest challenges is the need to constantly adapt to the ever-changing landscape of the internet (Viberg & Grönlund, 2015). Another challenge is protecting their media products from piracy and unauthorized reproduction. Overall, the internet has had a positive impact on media development. It has made it easier for organizations to reach a wider audience, gather feedback, and create better media products. While some challenges come with operating in the digital age, the benefits far outweigh the drawbacks.
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