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Individual Report – McDonald’s UK

Executive Summary This social media marketing plan seeks to help McDonald’s UK achieve its corporate objectives by focusing greatly on its rewards app. By conducting a situation analysis, stating objectives, gathering insights into the target audience, selecting social media zones and vehicles, creating an experience strategy, establishing an action plan, and measuring performance, this plan ... Read More
Pages: 17       Words: 4525

Individual Report: Tourism/Events Start-Up Idea

Introduction Information communications technology (ICT) has become critical to every aspect of human life. Ratheeswari (2018:45) defines ICT as technologies that provide access to information through telecommunications, including the internet, wireless networks, mobile phones and other communication mediums. On the other hand, entrepreneurship refers to the process of initiating a new venture, organising the needed ... Read More
Pages: 10       Words: 2698
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Individual Report: A Case of Graduate Hotels

Executive Summary The report captures crucial information regarding the Graduate Hotels as a new development in the hotel industry that considers students in college cities in America. Since its inception in 2014, the company has done well to acquire properties near prominent universities in college cities. The report begins by providing an overview of the ... Read More
Pages: 12       Words: 3298
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