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Household And Individual Data Essays

Business and Management

Household and individual data include demographic, lifestyle, and behavioral information that enables marketers to define, segment, and differentiate their audiences for more effective marketing. Household and personal data act as a basic unit in many microeconomic and social models in economics (Soltani et al., 2018). To create a CRM strategy on considering household and individual ... Read More
Pages: 3       Words: 695
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